Saatchi & Saatchi Company Description This advertising firm is so nice‚ they named it twice. Saatchi & Saatchi is one of the world ’s top advertising agency networks‚ with more than 150 offices in about 85 countries. It provides creative advertising services and plans marketing campaigns for some of the largest advertisers and top global brands. Its Saatchi & Saatchi X agency acts primarily as a shopper ’s marketing services network in the US‚ while its The Facilities Group segment specializes in
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ADVERTISING AGENCIES ROLE‚ TYPES‚ IMPORTANCE & ORGANIZATIONAL STRUCTURE SUBMITTED BY: CONTENTS 1. INTRODUCTION 2. DEFINITION 3. ROLE 4. TYPES ON THE BASIS OF: SERVICE PROVIDED ADVERTISING MEDIUM 5. IMPORTANCE 6. ORGANIZATIONAL STRUCTURE 7. TOP 10 INDIAN ADVERTISING AGENCIES 8. SUMMARY 9. REFERENCES INTRODUCTION ADVERTISING AGENCIES: The work of a tailor is to collect the raw material‚ find matching threads‚ cut the cloth in desired shape‚ finally
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ADVERTISING CAMPAIGN An advertising campaign is a coordinated series of link ads that:- * Focus on a common theme for one ad of any brand * They are directed at a particular segment of the population that is the target audience. * They aim at achieving a specific objective. * Successful ad campaign may last for a week‚ few weeks to months or years. * Its planned programme using advertising aim at a particular target audience over a definite period of time for the purpose of
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Analysis (from “W. S.”) The text under analysis is an extract from the story W. S. by the well-known English novelist Leslie Poles Hartley. He wrote a number of novels and made a weighty contribution to English fiction. His best-known novels are the Eustace and Hilda trilogy (1947) and The Go-Between (1953). In the very beginning of the given extract‚ Walter Streeter‚ the main character‚ gets the postcard from Forfar. The sender‚ W.S.‚ asks whether he really thinks that he is really gets to grips
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P3 Advertising Agencies What are advertising agencies? An advertising agency is a service based business dedicated to creating‚ planning‚ and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Why would a business hire an advertising agency? For a business
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McKinstry Advertising Agency You are the president of the McKinstry Advertising Agency‚ a medium sized firm that specializes in preparing the marketing strategies‚ performing the market research studies‚ arranging the distribution channels‚ and designing the advertising and promotional materials for industrial companies that have developed ”off-shoot” consumer products. You obviously serve a very specific niche. Your clients are industrial companies- that is‚ they sell primarily to other manufacturing
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October 9th Case Study Analysis Case Study: The Aquarius Advertising Agency Problem Solving/ Situation Analysis Organizations struggle daily with organizational problems that occur in the work force. From reengineering to developing a new structure‚ some organizations go through it almost daily to try and iron out so flaws in their design to make sure they get the maximum production and maximum efficiency. For instance this advertising company Aquarius Advertising Agency is having a big problem
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The different roles and services offered by an advertising agency An advertising agency play varied roles in terms of the contributions they make to their respective clients’ businesses. The following are the departments of an advertising agency: 1. Account Handling 2. Planning Department 3. Creative Department 4. Media Department 5. Production Department Account Handlers (Executives) They will provide day-to-day liaison with the client company and will be responsible for ensuring that the
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Poets like W. S Merwin convey this concept of simultaneity in his three poems‚ “For the Anniversary of My Death‚ Losing a Language‚ and Drunk in the Furnace.” Merwin mixes-up chronological time in his poems to combine the past with the present. Using time as a major tone in these three poems‚ it allows the reader to unfold how Merwin delivers this duality of what was to what is the case. “For the Anniversary of My Death‚” Merwin writes about his appreciation and love for the life he had‚ as he
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CASES FOR ANALYSIS ~ AQUARIUS ADVERTISING AGENCY 1. Analyze Aquarius with respect to the five contextual variables. How would you describe the environment‚ goals‚ culture‚ size‚ and technology for Aquarius? ANSWER: Aquarius is a middle-sized firm operating in a relatively unstable environment‚ particularly because in the industry it was common to lose or gain clients quickly because of consumer behavior changes or product innovation‚ sometimes with no advance warning. The technology is predominantly
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