OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom‚ a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd‚ Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s
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2012 Flying Too Low: Air India 2009 & Beyond External Environment Analysis Group 10 Strategy analysis begins with an analysis of the forces that shape the competition in the industry in which a company is based. An important factor of the analysis is External environment analysis. The essential purpose of this analysis is to identify the opportunities and threats in the organization operating environment that will affect how it pursues its mission. Analysis the industry
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on the aspects of the accident. The National Transportation Safety Board (NTSB)‚ the Federal Aviation Administration (FAA)‚ Korean Airlines‚ Government of Guam and Boeing are among the group of people conducting the investigation. The flight crew‚ air traffic control (ATC)‚ the instrumentation design for the Runway‚ training of Korean Airlines and weather all played a significant part on the accident. The NTSB determined that the cause of the accident was the failure of the captain to brief and
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In this passage from Jon Krauaker’s Into Thin Air‚ Jon Krauaker does not display the sense of accomplishment that one would expect from achieving such a difficult endeavor. He really displays a sense of grief and dissatisfaction from what he had accomplished. For taking a risk as life threatening as this‚ in Krauaker’s eyes‚ he couldn’t possibly be proud of what he had done when so many men had lost their lives during the same excursion that he journeyed on. Throughout this novel‚ Jon Krauaker
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Financial Management\Air Berlin Case Buy custom Financial Management\Air Berlin Case essay Executive summary Airline industry has been faced with stiff competition due to the increased number of airline companies in the sector. The study will focus on the strategies that are deployed by Ryanair Airline Company‚ Air Berlin Company and Easy jet plc in ensuring that it meets with the competitiveness in the economy. The strategies for Ryanair Airline include; Low fare‚ Best Customer service‚
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Aviation | | Is AirTex really broke? Why or why not? Is AirTex really broke? Why or why not? Ted Richards and Frank Edwards recently graduated from Harvard Business School. Both wanted to start their own business‚ therefore they decided to purchase Air Tex Aviation‚ a fixed-based operation at San Miguel Airport in Texas‚ which was going bankrupt. Besides AirTex there are seven other fixed-base operations at San Miguel Airport‚ serving Center Country‚ Texas – one of the most rapidly growing communities
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Executive Summary The HNA group re-launched its commercial carriers under a new entity: Grand China Air; their strategy was to create a brand where its four major airlines (Hainan‚ Shanxi‚ Xinhua‚ and Chang’an airlines can compete globally. They have delivered very good financial returns and have expanded throughout the Chinese market in a relative short period of time. HNA is not a governments entity. this allowed them to expand very rapidly by increase the size of its equity from stock markets
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Silk Air Case: Formed in the year of 1976‚ originally as a charter company‚ Silk air is a wholly owned subsidiary of Singapore Airlines. Now Silk Air operates for 38 international destinations in 11 countries. In my point of view‚ Silk air has a major flaw in its organizational structure. The original structure comprises of total six components including the top managerial department.(refer to Appendix 1). The rationale for this is explained as that most of the operations are handled by Singapore
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Cheap air travel is increasingly popular around the world. To what extent do you think the advantages of this trend outweigh the disadvantage? In contemporary society‚ it is an interesting phenomenon that cheap air travel is becoming increasingly popular. Yet at the same time‚ people have different opinions over whether it is advantageous for our life. Some people asserts that its advantages outweigh its disadvantages while others argue the reverse. Personally‚ I’m in favor of the former view
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be achieved by maximizing passenger number per flight • MAS‚ under Idris Jala cut several unpopular flight routes due to irregular number of passengers and increased number of flights in high demand routes to cut unnecessary expenses and costs • Air Asia benefits from the lowest flight cost‚ USD$0.02 ASK* (Southwest Airline [US LCC] – USD$0.04‚ MAS - $0.41‚ Cathay Pacific $0.59) b. Technological Change i. Technology is a key determinant however change is not very rapid ii. Releases of new
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