medical practitioners in rural India is fundamental to achieving universal health care in the country The Planning Commission’s draft 12th Plan for health has attracted much debate and controversy. Critics have been quick to direct their attention at two issues in it — the proposed increase in government health spending from one per cent to 1.58 per cent of GDP‚ and the “managed care model.” The spending increase was rightly felt to be grossly inadequate to move India towards achieving universal
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2 Case Summary • Urban markets in India are already crowded and saturated. • Rural India is undergoing a phenomenal changes. • FMCG & consumer durable companies‚ which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL‚ ITC‚ LG‚ Mahindra etc. who are already benefiting from the rural focus through innovative
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Reaching The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion
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“PROSPECTS AND CHALLENGES FOR ENTERING INTO RURAL MARKET WITH SPECIAL REFERENCE TO HUL AND ITC” By Mrs. Madhulika Dutta Mrs. Megha Bhatia Assistant Professor Sr.Lecturer Department of Management Studies Department of Management Studies
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“SUCCESS MANTRAS FOR RURAL MARKETING IN INDIA” Submitted to : Submitted By: Prof. Shipra Chaddha Name- Vakul Singh Gupta FPG0810/184 Indian Business Academy What makes Indian Rural Market so attractive
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mills to run as long as they wanted because there was a new source of power. The automobile made living a lot more interesting and travel greater because of the automobile and its being fueled by petroleum. Urban life was very much affected in a positive way because everyone wanted a better life‚ however‚ with so many coming to the towns to gain financial stability the negatives were quickly mounding. Overcrowded living and work places; poor working conditions and low paying employment opportunities
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1. Role of education in Rural Development in India. The real India live in villages this saying is true today. As more than the half of the population of the country lives in villages. Rural development is an important factor for the development of our economy. The important motivating factor for the development of the economy in today’s time is education. Like in the body of human being liver is responsible for the proper functioning of the body‚ in the same way education acts a backbone for
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INTRODUCTION In recent years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. But often‚ rural marketing is confused with agricultural marketing – the latter
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existence of the distinct discipline of rural marketing. Consequently‚ two schools of thought emerged. The first school belived that the products/services‚ marketing tools & strategies that are successful in urban areas‚ could be transplanted with little or no more modifications in rural areas. However‚ the second school saw a clear distinction between urban & rural India‚ & suggested a different approach‚ skills‚ tools & strategies to be successful in rural markets. What differentiates
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Retail sector in Rural India By Karan Kathuria (9030241411) Nitin Solan (9030241419) Sumit Aggarwal (9030241433) Vibhor Gupta (9030241436) Table of Contents Abstract 4 1 Introduction 5 1.1 Background 5 1.2 Purpose of the Study 6 1.3 Research Questions 7 1.4 Research Methodology used 7 2. Literature Review 8 3. Data Analysis - Preference of Various FMCG goods in rural market 8 3.1 Toothpaste market in rural sector 8 3.2 Different Soap Brands in Rural Market 9 3.3 Preference
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