most vulnerable section of the society‚ it is vital from the point of social equity and sustainability of the reforms process‚ that interventions in the power sector benefit the poor. India requires a new approach to achieve rapid and sustainable rural electrification at affordable price‚ complemented by Central Government actions to improve program coordination‚ including facilitating coordination between Central Ministries and existing poverty programs to ensure that electricity investment is coordinated
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The rural road is defined as connecting public roads from village to the main road‚ where it will lead them market and access to other economic and social development facilities‚ which are not national and urban roads. Likewise‚ rural roads are communication routes with very low volume of traffic‚ generally 500 vehicles per day‚ whose major function is to provide access to farms and farmland (Gallegoa‚ Moyab‚ Garcıa‚ & Ayugac‚ 2008). Low volume rural roads are developed and maintained by local agencies
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CONTRIBUTION OF ICT IN RURAL SECTOR: Various initiatives in the recent past portrayed the significant role that the I.C.T plays in the realm of rural development. Several projects have reduced the costs‚ and it also has increased transparency. A large number of rural e-Governance applications‚ developed as pilot projects were aimed at offering easy access to citizen services and improved processing of government to citizen transactions. This paper presents a brief review of the innovative
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International Journal of Scientific & Engineering Research‚ Volume 4‚ Issue 7‚ July-2013 ISSN 2229-5518 730 A Study of Indian Rural Buying Behaviour for Selected Consumer Durables By Prof.Yuvraj L Lahoti¹ and Dr. Alfred S.J. Jacob² Abstract: The success of brand and product in India is unpredictable because with vast rural market and consumers it is difficult to guess the consumer behavior. Consumer behavior is centre of the modern marketing‚ understanding his behaviour is quite essential
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|Current Marketing Practices in Consumer Durables in | |Rural India | | | | | [pic] Contents [pic] Introduction 2 Indian Rural Market: 2 Recent shift in attention from urban to rural market: 2 Special Features of rural markets: 3 Methodology 5 Questionnaire 6 Responses 7 Respondent 1 7 Respondent
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markets in India are already crowded and saturated. • Rural India is undergoing a phenomenal changes. • FMCG & consumer durable companies‚ which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL‚ ITC‚ LG‚ Mahindra etc. who are already benefiting from the rural focus through innovative ideas. 3 SOLOTAXONOMY
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in urban areas who are unhappy with their environs – and there are also a lot of people in rural areas who yearn for something different (I live very close to at least a few of these folks – they lived in a small town because they thought it would benefit their children‚ but they’re not happy with the tradeoffs). Having said that‚ I tried to build a list of the most positive aspects of both urban and rural life‚ based on the aspects of each that I find most appealing. I’m quite sure the readers
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September 2012 Urban versus Rural Living People all over the United States decide on a daily basis on where they want to live. First off people have to understand what defines rural from urban. The United States Census Bureau classifies an urban environment as having a population density of at least one thousand people per square mile. Any area surrounding those census blocks with a population density of five hundred or fewer people per square mile are classified as rural (U.S. Census Bureau). In
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WHISTLING WOODS TOURS AND TRAVELS ‘RURAL INDIA…Pure. Natural. Unspoiled. The way life should be…’ About Rural Tourism Villages are abundant in refreshing greenery‚ openness‚ fresh natural airs‚ pastoral beauty‚ and touching and winsome rustic simplicity. Far away from the hustle and bustle of congested cities’ life‚ and polluted air & ambience‚ villages offer fresh comforting breezes‚ lavish openness‚ and pleasant & soothing solitude. Thus‚ the village tourism is an expedient means of spending
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existence of the distinct discipline of rural marketing. Consequently‚ two schools of thought emerged. The first school belived that the products/services‚ marketing tools & strategies that are successful in urban areas‚ could be transplanted with little or no more modifications in rural areas. However‚ the second school saw a clear distinction between urban & rural India‚ & suggested a different approach‚ skills‚ tools & strategies to be successful in rural markets. What differentiates
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