Features of Indian Rural Markets *Large and Scattered market: The rural market of India is large and scattered in the sense that it consists of over 63 crore consumers from 5‚70‚000 villages spread throughout the country. *Major income from agriculture: Nearly 60 % of the rural income is from agriculture. Hence rural prosperity is tied with agricultural prosperity. *Low standard of living: The consumer in the village area do have a low standard of living because of low literacy‚ low per capita
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BRANDING DECISIONS IN RURAL MARKETING (Sonal Purohit‚ Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth‚ it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A population
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SCIENCE STUDENT’S MANUAL UNIT II: RURAL AND URBAN SOCIETY (PART-I) LIFE IN RURAL AND URBAN SOCIETY: A COMPARATIVE ANALYSIS. CONTENT Society: Its definition and its types Comparative Analysis: The differences between the urban and the rural society on the basis of: a) Living conditions. b) Educational facilities. c) Nature of employment opportunities/ d) Occupations in the rural and the urban society. e) Availability of communication facilities in the rural and the urban society. f) Choices
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PART A Conceptual framework CHAPTER 1 Introduction Chapter 1 outlines the background to urban - rural linkages: | 1. | It describes the recent phenomena of urban growth accompanied by increased food demand. | 2. | It describes the role of small and intermediate urban centres in facilitating exchange between the towns and the countryside. | 3. | It defines the objectives of improving linkages by making marketing interventions. | 4. | It outlines the purpose of the guide as a framework
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Aspects and Brand Preferences in Rural India with Reference to FMCG Sector Prof. (Dr.) S L Gupta & Arun Mittal Abstract The Fast Moving Consumer Goods (FMCG) sector is very important for Indian economy. This sector touches every aspect of human life. The FMCG companies are now encashing that opportunity. In rural India‚ this is the fact about the consumers that their income is increasing and the lifestyles are changing. There are as many middle-income households in the rural areas as there are in the urban
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Urban-Rural reunification: The integration of urban and rural administrative areas (at the Tehsil level) also has significant implications on the flow of funds between urban and rural areas. In particular‚ until 1999 a major source of revenue for the urban areas was octroi levied in urban areas for all goods regardless of whether they were eventually consumed in a rural area. This resulted in a disproportionate access of resources for urban areas. After devolution‚ however‚ there is no longer any
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Nursing Care in Rural Communities Holly J. Copher Angelo State University Population Focused Community Health Nursing Nursing Care in Rural CommunitiesLiving in a rural community can present challenges for residents in receiving adequate health care. Many believe that rural communities present less health risks than urban communities. In actuality‚ they each have their own unique health problems and risks. In rural areas‚ the elderly population is at risk for not obtaining sufficient healthcare
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modern facilities‚ some people prefer living in urban rather than in rural areas. However some debate that people will harm their health when live in big city. No one is wrong and everything has its own reason. I will discuss this controversy as the following paragraphs. As I have mentioned‚ big city attracts people for its modernization including health care system‚ entertainment‚ transportation and finally economy while rural city usually lacks of those things. Firstly‚ central hospitals are equipped
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RURAL ENTREPRENEURSHIP IN INDIA OPPORTUNITIES AND CHALLENGES Abstract The rural population constitutes a major segment in India. The livelihood strategies of this vast segment depend primarily on agriculture and allied activities. Growth in this agriculture sector has shown a declining trend during the last one decade. This has made a huge impact on the domestic production‚ employment‚ etc. These problems can be tackled‚ to a certain extent‚ by developing entrepreneurship in Rural India. This
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FUTURE OF RURAL INSURANCE IN INDIA India is fast emerging on the world map as a strong economy and a global power. The country is going through a phase of rapid development and growth. All the vital industries and sectors of the country are registering growth and thus‚ luring foreign investors. And insurance sector is one of them. The rural market in India‚ constituting 742 million people‚ is by far the largest potential market in the world. The annual rural household income of Rs 56‚630 (as per
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