RURAL MARKETING & ITS’ DEVELOPMENT Submitted to: Submitted by: Prof. Tripti Ghosh Sharma Ritesh Raushan FT-09-824 ACKNOWLEDGEMENT I would like to thank Prof. Tripti Ghosh Sharma for his critical appraisal‚ comments and suggestions which helped me in maintaining the right direction for my project and making it meaningful. I am also obliged
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Post Graduate Diploma In Rural Development Management (PGDRDM) (Academic Year: 2012-13‚ Batch: - 5) Development of Rural Football Academy TRIMESTER: II (COURSE-project management) Submitted to: -
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Voting behaviour in rural and urban areas of Punjab Dr. Mughees Ahmed 1 Abstract The study of voting behavior of the rural and urban voters is the main objective of this paper. Ideological and biradari (clan‚ tribe) based considerations of voters are discussed in this case. Biradarism (casteism‚ tribalism) is the main component of this behavior. It has a very deep impact on political alignments of the people of Punjab. This factor gained more importance in the era of non-political governments
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Aging in a Rural Community Wanda W. Jones Webster University Introduction Living and aging in a rural community has many challenges. The aging of America in rural communities has gone from being the prominent lifestyle of American citizens to approximately a quarter of the country living in rural areas. Because elders prefer to remain in their homes and age in place‚ living in rural communities presents barriers that are not easily overcome. Transportation is a critical component of aging
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RURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India‚ China‚ etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. “Go rural and be rural” seems to be the guiding principle of marketing. In this context‚ companies are diversified
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1 The Rural-Urban Divide Cities take up less than two percent of the Earth’s land surface‚ but are home to almost half of theworld’s population and utilize seventy-five percent of the Earth’s resources.In 1998 47 percent of the world’spopulation lived in cities as opposed to 29 percent in 1950.Globalization is leading to increased urbanization.According to the World Bank urban areas in developing countries account for an estimated 60 - 80 percent ofGDP.Urban populations mainly have greater access
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Understanding the rural consumer The biggest challenge is to understand the perceptions‚ viewpoints and actual needs of the rural people‚ which is dramatically different from urban people. Low per capita income India is the fourth largest economy in the world due to a strong economic growth but still has a low per capita income of 1570 dollars It results in low consumption pattern as compared to the urban population. Low literacy levels There are not enough opportunities for education in rural areas
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P.R.A. - Participatory Rural Appraisal Concepts Methodologies and Techniques Luigi Cavestro 10 October 2003 P.R.A. - Participatory Rural Appraisal 2 INDEX 1. PRA - PARTICIPATORY RURAL APPRAISAL....................................................................... 3 1.1. 1.2. 1.3. 1.4. 2. INTRODUCTION TO PRA. .............................................................................................................. 3 RRA - RAPID RURAL APPRAISAL ..............
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The Urban and Rural Divide 1 Imagine life in Los Angeles. Now imagine life in a neighbouring rural California town. Finally‚ picture life in Cairo‚ Egypt. Which of these last two places is more different from Los Angeles? Many people might mistakenly choose Cairo because it is in a different country. In fact‚ city dwellers all over the world tend to have similar lifestyles‚ so the biggest differences are between Los Angeles and its smaller neighbour. Urban people and rural people‚ regardless
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Sex‚ Sexuality and Gender in Rural Albanian Society Societal norms are a powerful construct created by human beings which provide corrective measures for human conditioning. There is a symbiotic relationship between the two and so in order to understand any human behavior; their society must be analyzed which because they differ must be studied in their specific context. One such example is of the rural Albanian society. This paper will be looking at how their unique understanding of sex‚ sexuality
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