Features of Indian Rural Markets *Large and Scattered market: The rural market of India is large and scattered in the sense that it consists of over 63 crore consumers from 5‚70‚000 villages spread throughout the country. *Major income from agriculture: Nearly 60 % of the rural income is from agriculture. Hence rural prosperity is tied with agricultural prosperity. *Low standard of living: The consumer in the village area do have a low standard of living because of low literacy‚ low per capita
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there are a lot of people out there living in urban areas who are unhappy with their environs – and there are also a lot of people in rural areas who yearn for something different (I live very close to at least a few of these folks – they lived in a small town because they thought it would benefit their children‚ but they’re not happy with the tradeoffs). Having said that‚ I tried to build a list of the most positive aspects of both urban and rural life‚ based on the aspects of each that I find most
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the wealth in rural markets 2014427026 Han ungsuk ■ Summary and implications • Intro1 : Important of rural markets Rising wages are creating a growing middle class While urban demand for consumer products remains sluggish worldwide‚ rural markets are growing faster than ever in some of the largest emerging economies. In China‚ demand in the countryside has already begun to outstrip demand in the cities‚ and nowhere is this phenomenon more evident than in India • Intro2 : Growth of rural markets in
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and Brand Preferences in Rural India with Reference to FMCG Sector Prof. (Dr.) S L Gupta & Arun Mittal Abstract The Fast Moving Consumer Goods (FMCG) sector is very important for Indian economy. This sector touches every aspect of human life. The FMCG companies are now encashing that opportunity. In rural India‚ this is the fact about the consumers that their income is increasing and the lifestyles are changing. There are as many middle-income households in the rural areas as there are in the urban
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Nursing Care in Rural Communities Holly J. Copher Angelo State University Population Focused Community Health Nursing Nursing Care in Rural CommunitiesLiving in a rural community can present challenges for residents in receiving adequate health care. Many believe that rural communities present less health risks than urban communities. In actuality‚ they each have their own unique health problems and risks. In rural areas‚ the elderly population is at risk for not obtaining sufficient healthcare
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BRANDING DECISIONS IN RURAL MARKETING (Sonal Purohit‚ Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth‚ it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A population
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RURAL ENTREPRENEURSHIP IN INDIA OPPORTUNITIES AND CHALLENGES Abstract The rural population constitutes a major segment in India. The livelihood strategies of this vast segment depend primarily on agriculture and allied activities. Growth in this agriculture sector has shown a declining trend during the last one decade. This has made a huge impact on the domestic production‚ employment‚ etc. These problems can be tackled‚ to a certain extent‚ by developing entrepreneurship in Rural India. This
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1. Role of education in Rural Development in India. The real India live in villages this saying is true today. As more than the half of the population of the country lives in villages. Rural development is an important factor for the development of our economy. The important motivating factor for the development of the economy in today’s time is education. Like in the body of human being liver is responsible for the proper functioning of the body‚ in the same way education acts a backbone for
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FUTURE OF RURAL INSURANCE IN INDIA India is fast emerging on the world map as a strong economy and a global power. The country is going through a phase of rapid development and growth. All the vital industries and sectors of the country are registering growth and thus‚ luring foreign investors. And insurance sector is one of them. The rural market in India‚ constituting 742 million people‚ is by far the largest potential market in the world. The annual rural household income of Rs 56‚630 (as per
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CONTRIBUTION OF ICT IN RURAL SECTOR: Various initiatives in the recent past portrayed the significant role that the I.C.T plays in the realm of rural development. Several projects have reduced the costs‚ and it also has increased transparency. A large number of rural e-Governance applications‚ developed as pilot projects were aimed at offering easy access to citizen services and improved processing of government to citizen transactions. This paper presents a brief review of the innovative
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