Rural Marketing Notes by Faraz.Vehvaria on NOVEMBER 8‚ 2010 in NOTES (These are notes are for reference‚ if any topics are missing‚ please check your ref books) CHAPTER 1 PROFILE OF RURAL MARKETING Definition of Rural (Nov. 05) Government agencies from IRDA & NCAER define ‘Rural’ as “a village with a population of less than 5‚000 with 75% of the male population engaged in agriculture etc.”
Premium Agriculture Marketing Market
City Life and Rural Life Population and the economy growth lead to an increase in demand of land. Now‚ most of the countryside is constructing high buildings and large mansions; thus‚ more countryside has been developed into urban city‚ and it may disappear in the future. Is countryside becoming less important to us? No‚ there are three reasons can explain it‚ and they are relationship‚ health and happiness. People in the city usually do not have good relationship between each other. They are very
Premium City Nutrition Rural area
INFRASTRUCTURE AND RURAL DEVELOPMENT IN MALAYSIA Introduction 1. Malaysia has achieved substantial success in its rural development‚ especially in reducing the incidence of poverty in both rural and urban. In the process‚ the rural areas have been developed with infrastructures‚ utility‚ social amenities‚ health and school facilities and etc to support the economic development of the country as well as increasing the quality of life of her populace. The productivity and incomes of the rural people‚ or
Premium Economic development Economy Malaysia
Rural market is now the most important aspect of every product. Whether the product is a Fast Moving Consumer goods or a consumer durable. Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. A silent revolution is sweeping the Indian countryside. It has
Premium Marketing Rural area
Patrick Carr and Maria Kefales‚ are the authors of the chapter “Heartland and the Rural Youth Exodus”. The chapter is from the book‚ “Hollowing out the Middle: The Rural brain drain and what it means for America”. Migration of young people to the urban centers is a major concern that has attracted debate among various stakeholders. Better living standards and search for good jobs are some of the reasons for such migration. The development of small towns is stagnating resulting into untapped resources
Premium Population Population Youth
Even after 56 years of Independence‚ right from the Nehru era to the Vajpayee era‚ the rural India of today still short of basic amenities‚ like drinking water‚ electricity‚ roads‚ housing‚ food and clothing. Once Gandhiji told the renowned author Mr. Mulk Raj Anand that we can’t build India unless we build villages. Gandhiji wanted to make the villages independent republics‚ independent in governance and for routine requirements‚ governed by the people of the villages and self sufficient for
Premium Rural economics Water Rainwater harvesting
search of better living opportunities‚ people use to migrate from rural to urban areas. Rural areas are lagging behind in all good opportunities of life. It is an alarming situation for India. Father of nation‚ Mahatma Gandhi says‚ “India inhabits in villages”. But after seven decades of our independence‚ we fail to develop our villages and make them self-sufficient and self-reliance. Situation is going grim day by day in rural areas because of emigration from villages‚ destruction of cottage and small-scale
Premium City India Urban area
Rural places do not offer the same level of choice and in very isolated areas and one might be forced to commute long distances to find even a remote selection of the diversity found in urban centers. Still‚ despite this lack of choice‚ there are a number of positive sides to rural living in terms of quality of life. For instance‚ living in a rural area allows residents to enjoy the natural world more easily instead of having to go to parks. In addition‚ people do not have to fight with the daily
Free Population City Rural area
Development of Rural Women through Entrepreneurship Key Words: - Entrepreneur‚ Entrepreneurship‚ Industrialization ‚ unemployment Abstract: - Empowerment of women has emerged as an important issue in recent times. The economic empowerment of women is being regarded these days as a Sine-quo-non of progress for a country; hence‚ the issue of economic empowerment of women is of paramount importance to political thinkers
Premium Sociology Economic development Economics
` UNIVERSITY OF NAIROBI COLLEGE OF ARCHITECTURE AND ENGINEERING DEPARTMENT OF URBAN AND REGIONAL PLANNING BUR 213: RURAL PLANNING STUDIO I * AGAI AGAYI -B65/3567/2011 * NAIBEI PETER -B65/2168/2011 * MAINA JAMES -B65/39876/2011 * GITEMI CINDY -B65/3580/2011 * OCHIENG BRENDA -B65/38725/2011 * HAJI SULEIMAN -B65/3569/2011 INTRODUCTION. Kenya vision 2030 is Kenya’s long-term national planning strategy stating the main
Premium Economic growth Gross domestic product Rural area