Strategic Management 10-05-2011 Vanessa Ackah 6144748 Eline van Es 6189466 Questions case study 4: News Corporation 1. What is the extent and type of diversity undertaken by NewsCorp? NewsCorp started with a local newspaper in Australia but was soon the owner of the only national newspaper of Australia and over 20 local newspapers. It had enough profitability to expand to the UK‚ where it acquired more publishers. In 1984 NewsCorp also moved to the US and made the first major product
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Removal director Summary On July 23‚ 2011‚ Damon Kitney from the Australian news wrote an article titled‚ “The shareholders strike back” which stated how Rupert Murdoch‚ CEO and chairman combined of the News Corporation‚ and his firm’s executives‚ including Mr. Murdoch’s son James‚ are being investigated for any suspected role in covering up the scope of “industrial scale” phone hacking. Murdoch’s negligent affair has raised many criticisms from experts‚ lawyers as well as independent management
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porn-watching population would rather keep their “sexploits” hidden between the sheets‚ there are the rare few who want to share their unclothed talents with the world. And this fantasy isn’t so hard to achieve‚ thanks to the advice of porn stars Ashlynn Brooke and Shane Diesel who tell all you aspiring “performers” everything you need to know about how to audition for a porn and get your foot (amongst other things) in the door. Appearance What kind of shape do you have to be in to audition for porn?
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use its products * Over 42 factories across India * Around 45% of HUL’s sales turnover of * Rs. 25‚206 crore comes from rural markets‚ * valued at around Rs. 11‚000 crore PRODUCTS/BRANDS OF HUL * Food Brands Red Label‚ Brooke Bond‚ Taj Mahal‚ Bru‚ Kissan‚ Knorr‚ Lipton ‚ Kwality Walls… * Personal Care Brands Lux‚ Liril‚ Ponds‚ Pears‚ Dove‚ Rexona‚ Hamam‚ Close up‚ Clinic Plus‚ Pepsodent‚ Vaseline‚ Sunsilk‚ Lakme‚ Fair and Lovely‚ Lifebouy… * Home Care Brands
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Contents Introduction: 3 Description of the Issue: 4 Case Study: 4 Case 1 - Controversial Chemical (Triclosan) Poses Challenge for Colgate-Palmolive 4 Case 2 - Rupert Murdoch’s ‘News of the World’ to shut after 168 years; the voicemail-hacking scandal 6 Problems and various aspects- 7 Solutions: 9 Colgate-Palmolive case- 9 Rupert Murdoch’s “the News of the World” case - 10 Conclusion: 11 Bibliography 14 Introduction: There is a primitive saying that‚ “Empires down the history have
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Rupert Murdoch is the inventor of the modern global information empire. With cable and satellite channels on five continents‚ Murdoch reaches nearly seventy five percent of the world. By diversifying and vertically integrating News Corp.‚ in addition to forming strategic alliances and pursuing joint ventures‚ Murdoch’s corporate strategy allows him to endlessly pursue growth opportunities. In 1954 Rupert Murdoch inherited two Adelaide newspapers‚ Sunday Mail and The News. He converted The News into
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org/media/media/downloads/Missing_Out.pdf [Accessed 07.01.14] Wilkinson‚ R. & Pickett‚ R. (2010) The Spirit Level Why Equality is Better for Everyone‚ London: Penguin. Wintour‚ P.‚ Sabbagh‚ D. & Watt‚ N. (2011) Rupert Murdoch Gives Up BSKYB Takeover Bid‚ Available From http://www.theguardian.com/media/2011/jul/13/rupert-murdoch-gives-up-bskyb-bid [Accessed 09.01.14]
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Rupert Murdoch‚ chairman and CEO of News Corp‚ is valued at $13.1 billion. His media dynasty which consists of 9 satellite television networks‚ 100 cable channels‚ 175 newspapers‚ 40 books imprints‚ 40 television stations‚ and 1 movie studio was started by his father Keith Murdock. Rupert grew up in the shadow of his father‚ and was constantly teased for the success and scandals surrounding his father. Rupert was always drawn into the wonders of his father’s world and was introduced to journalism
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Unilever policies review. Unilever is a global company which produces great amount of products every-day consumption. It has such brands as Lipton‚ Calve‚ Knorr‚ Dove‚ Rexona‚ Sunsilk‚ Domestos‚ etc. As you can see from this list this company is a real giant not only because it spreads its influence on a plenty of product markets‚ but is also known in different geographical areas. It has sustainable presence in more than 100 countries. Its corporate social responsibility system is aimed at 3 main
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1980 Children as sex objects had become culturally familiar in movies‚ on television‚ and advertising Other movies- Deep Throat‚ Blame it on Rio‚ The Blue Lagoon Advertising and Marketing Calvin Klein portrayed children as sex objects Brooke Shields (Sex symbol for Ads)‚ “Nothing comes between me and my Calvin’s” (age 15) Pulled out after exploitation of children investigation in 1995 Beauty Pageants Winning child most successfully combined adult sexuality with adult childlike innocence
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