What is Sportswear? Sportswear is clothing‚ including footwear‚ worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise‚ for practical‚ comfort or safety reasons. Typical sport-specific garments include shorts‚ tracksuits‚ T-shirts‚ tennis shirts and polo shirts. Specialized garments include wet suits(for swimming‚ diving or surfing) and salopettes (for skiing) and leotards (for gymnastics). For most sports the athletes wear a combination of different
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TYPES OF RETAIL FORMATS 1. CHAIN STORES: • Chain stores are retail outlets that share a brand and central management‚ and usually have standardized business methods and practices. • These characteristics also apply to chain restaurants and some service-oriented chain businesses. • In retail‚ dining and many service categories‚ chain businesses have come to dominate the market in many parts of the world. Chain stores are a form of franchising. • The world’s
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marketing and technology can help adidas sprint ahead of its competitors. Table of Contents Introduction The company was named after its founder‚ Adolf (Adi) Dassler‚ in 1948. Dassler had been producing shoes starting in 1920 in Herzogenaurach‚ near Nuremberg‚ with the help of his brother‚
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design and manufacture sport accessories and clothing. Besides‚ its core business adidas also have leverage its product types such as bags‚ shirts‚ watches‚ eyewear‚ and other sports- and clothing-related goods. Adolf Dassler‚ founded adidas in 1948‚ after the separated from his brother Rudolf who was founded Puma which is main rivalry of adidas in early years. Adidas has successfully made its brand as one of the well-known brand in world .in The Corporation always strives hard to add value to its brand
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Fashion Introduction : Fashion‚ a general term for a currently popular style or practice‚ especially in clothing‚ foot wear or accessories. Fashion references to anything that is the current trend in look and dress up of a person. The more technical term‚ costume‚ has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear‚ while the term "fashion" means
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Critical Evaluation of the adidas group‚ in terms of its values‚ ethics and performance 1. Executive summary The adidas Group is globally the second largest manufacturer of sporting attire‚ controlling almost a quarter (22%) of the market compared to the 33% currently commanded by its biggest rival Nike1. Although a multinational company‚ it was founded originally in Germany and thus its central headquarters are situated in Herzogenaurach‚ and home to more than 2600 workers2. Furthermore worldwide
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............................................................................................................... 4 The adidas Group at a glance ................................................................................................ 4 Adi Dassler - the man who gave adidas its name ............................................................... 5 The adidas story ....................................................................................................................... 7 What We
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Marketing Strategies of Major German Brands Name: Erika Godsey; Matriculation Number: 11085867 Piotr Woszczyński; Matriculation Number: 1108694915 Pascal Mansmann; Matriculation Number: 1108670513 Date of submission: 24 January 2012 Program: GlobalMBA Course: Applied Intercultural Communication: Germany Instructor: Ulrike Meyer Table of Contents Marketing Strategies of Major German Brands 1 1 Introduction 2 2 Overview of Marketing Strategies
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brand of Adidas-Salomon is Adidas which is in the business of making athletic equipment‚ footwear and apparel. Adidas has gone through a lot of structural changes since 1924 i:e when two brothers Rudolf and Adi Dassler founded this shoe making company. In 1948‚ the two brothers split from each other and Rudolf founded a rival sporting company named “Puma”. Adidas started growing and to cut its prices short‚ it started manufacturing its products outside Germany. It moved to countries such as the Czech
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Alexandria higher Institute of Engineering and Technology Engineering Economy (EM 431) ADIDAS SWOT and PESTEL Analysis Name Ahmed Fawzy El-Safty Esraa Ahmed Tawfeek Submitted by: Section 1 1 1 2 2 3 3 3 No. 13 21 29 31 38 63 65 74 Aya Abd-El Razak Mohamed Aya Hesham El-Shenaway Basma Medhat Abd El-Zaher Ali Mahmoud Soliman Omar Ali Fahmy Katary Karim Mohamed Abd El-Salam Submitted to: Dr. Islam Nazier Page 1 of 19 Table of Contents 1.0 Introduction ..............
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