manufacturer and parent company of the Adidas Group‚ which consists of the Reebok sportswear company‚ golf company (including Ashworth)‚ and Rockport. Adidas was founded in 1948 by Adolf "Adi" Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother‚ Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany‚ along with Puma. The company ’s clothing and shoe designs
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Until December 31‚ 2011 the total number of Adidas stores worldwide were 1804 in 160 countries. Adidas History The company traces its origins to 1924‚ when Adolf Dassler and his brother Rudolf Dassler began a small shop factory in Herzogenaurach named Dassler brothers shoe factory. During 1928 to 1936‚ Adolf Dassler equipped couple Olympic athletes; one of them is 2 four gold medals winner Jess Owens‚ it was the first step to expand his business internationally. However‚ the brothers split
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Kaycee C. Atienza Sales Management (2-7-13) BSBA-32a3 Prof. Lucila Magalong Adidas was founded in 1948 by Adolf Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany‚ along with Puma. The company’s clothing and shoe designs typically feature three parallel bars‚ and the same motif is incorporated
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Introduction: The establishment of puma took place in 1948 by Rudolf Dassler and it became a published company in 1986. Puma’s head-quarters are in Germany. They distribute their products in more than 120 countries‚ employs more than 9000 people and generates revenue of 2.5 million dollars. The present CEO and Chairman of PUMA is Jochen Zertz. Puma has build a strong‚ global endorsement porofolio‚ one that has become the hottest team and star ensembles in the industry. In 1999
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company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler‚ who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer‚ to recognize Adidas is three parallel stripes of the same color. Slogan: “IMPOSSIBLE IS NOTHING” 1. History 1949-2005 Due to the death of Adolf’s son (Horst Dassler)‚ the Company was bought in 1990 by Bernard Tapie. Back then Tapie was
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Golf Company‚ Maxfli Golf and Adidas Golf. It is the second largest sportswear manufacturer of the world after Nike. The company was founded by Adolf (Adi) Dassler in 1948 and is named after him. But the story started way back in 1920 when Dassler and his brother Rudolf Dassler started making shoes Herzogenaurach‚ near Nuremberg. Rudolf Dassler is also the founder of other sports goods manufacturer company‚ Puma. The group is actually named as Replica Adidas Shoes. SWOT Analysis: In order
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FINANCIAL RATIOS AND ANALYSIS OF; * NIKE INC * PUMA * ADIDAS Contents * Executive Summary | * Nike INC | * Puma | * Adidas | * Financial Ratios | * DOL & DFL | *
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Introduction: With a hallmark of mixing it up‚ PUMA has a top 10 position in the global sporting goods market. We have distinguished ourselves from the competitive landscape and strengthened our hold in our consumer’s life. Puma has risen fast to attain sixth place in the global sportswear market‚ doubling its annual profits in one year. Dedicated to delivering cutting edge products and a long-term growth plan are key drivers in our longevity which result in our ability to anticipate the market’s
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Title of Project Comparing the performances and marketing strategies of sport companies for Nike and Adidas. Introduction My area of study for this project would be more on comparing the performances for Nike and Adidas for the past 5 years. In this project I would explain the performance such as growth in profits‚ revenues‚ market share‚ the company employers and employees‚ size of the market share‚ steps for increasing the social performance‚ products performance‚ dividends per share‚ assets and
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Essay MBA03 Strategic Management Topic Adidas Outdoor “Adidoor” Lecturer: Dr. Vilmar Author: Maarouf‚ Samir registration number: 1111867477883 Hohenzollernstraße 23‚ 40211 Düsseldorf Degree course: Business Administration Target degree: Master of Business Administration (MBA) Presented: 09.07.2012 Number of words: 2532 1 Index INTRODUCTION 1. ADIDAS THE COMPANY 2. TARGET/ ACTUAL COMPARISON 2.1 ACTUAL SITUATION 2.2
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