Sink or swim: Royal Caribbean Cruises Limited made efforts to adapt to the paradigm shift of Information Technology and its function within the ever-growing cruise line industry Jesse Brothers Abstract Royal Caribbean Cruises Limited (RCCL) was founded in 1969. They currently operate under the brands of Royal Caribbean International‚ Celebrity Cruises and Pullmantor. Predominantly known as the second largest cruise ship company behind Carnival
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Royal Caribbean Cruises‚ LTD: A Case Study 1. Using the Information Systems Triangle as a framework‚ evaluate the alignment of RCCL’s business strategy‚ organizational strategy‚ and information systems strategy before Tom Murphy became CIO and then after Tom Murphy took over as CIO (up to 9/11/2001). Prior to Tom Murphy’s tenure as CIO‚ Royal Caribbean Cruises Line’s (RCCL’s) business strategies were not fully aligned with the organizational and IT strategies. Tom Murphy was instrumental in bringing
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ROYAL CARIBBEAN CRUISES SWOT Analysis SWOT ANALYSIS RCC is the second largest global operator of cruise ships and holds a market share of about 35% in the oligopolistic North American cruise market. The company may face a considerable decline in its earnings due to increasing fuel prices. Strengths Dominant business position Strong brand recognition Consistent increase in revenues Weaknesses Increasing expenses Low efficiency Inadequate presence in high growth European market Opportunities
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HOW DO THE CARIBBEAN PEOPLE RESPOND TO OPPRESSION? 2. OPPRESSION Oppression is the experience of repeated‚ widespread‚ systemic injustice. It need not be extreme and involve the legal system (as in slavery‚ apartheid‚ or the lack of right to vote) nor violent (as in tyrannical societies). 3. What Really happened Between 1662 and 1807‚ Britain shipped 3.1 million Africans across the Atlantic ocean in the transatlantic slave trade. Africans were forcibly brought to British owned colonies in the Caribbean
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• • Study | June 2008 | Harvard Business Review 43 HBR Case Study Why Are We Losing All Our Good People? both subdued‚ having read the memo bearing the news of... Premium • Royal Caribbean Cruises‚ Ltd: Hbr Case Study Royal Caribbean Cruises‚ LTD: A Case Study 1. Using the Information Systems Triangle as a framework‚ evaluate the alignment of RCCL’s business strategy... Premium • Hbr Case Study CASE STUDY "THAT’S THE WORST THING I’VE ever heard
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Case assignment: “The real world of business models” Cruise line industry Carnival Cruise Lines Royal Caribbean Cruises Princess Cruises I. History With the development of the global transportation network‚ world becomes more and more smaller. Not only does the airline industry become popular‚ but also the cruise industry is given more attention. Comparing with airline industry‚ cruise line can bring a lot of fun‚ such as a disco‚ casino‚ movie theater‚ and nightclubs. The most interesting
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founded in 1974 with more than 10‚000 employees. Carnival revenue in was about $12‚000 (7%) in 2008. Earlier in 2008‚ it operated 85 cruise ships with 158‚352 passenger capacities in North America‚ Europe‚ Australia‚ and New Zealand. Royal Caribbean Cruises (RCC) is also located in Miami‚ FL‚ CA‚ founded in 1968 by Anders Wilhelmsen & Company shipping company. Currently‚ RCC has more than 8‚500 employees expecting to have annual capacity of 850‚000 for next year. RCC had a most successful
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business. In 1997‚ the company merged with Royal Caribbean International to become part of Royal Caribbean Cruises Ltd. The parent company was determined to keep the two brand’s marketing and operations separate in order for each to target their own market segments. Royal Caribbean Cruises Ltd. operates not only Royal Caribbean Cruises but also Celebrity Cruises‚ Azamara Club Cruises‚ Pullmantur Cruises‚ CDF Croisieres de France‚ and TUI Cruises (Royal Caribbean Cruises Ltd.‚ 2012). Celebrity Cruises
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substantial resources (Wheelen and Hunger pg 111). When taking into consideration ingoing a leisure cruise industry‚ assets is key obligation. In my opinion threat of new entrants is low because as stated from Cruise News “Just in one of the ships Royal Caribbean spent one billion dollars”. So companies must be finically stable and be knowledgeable to enter the leisure cruise industry. In addition‚ since 2009 government has made it a requirement for every passenger to have a passport or passport id which
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“There is no single Caribbean Culture.” Do you agree? Provide arguments and examples to support your answer. Include in your essay explanation for the following term: cultural diversity‚ hybridization‚ and social institutions. “There is no single Caribbean Culture” Caribbean is beloved for tropical climate‚ pristine waters‚ breathtaking beaches‚ and colorful music‚ food and art. The Caribbean is a favorite playground for tourists from all corner of the earth. But outsiders know little
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