02.10.2012 Target Marketing Process (STP) Identify markets with unfulfilled needs Segmentation‚ Targeting and Positioning Albert CARUANA Ph.D. Determining market segmentation Selecting market to target Positioning through marketing strategies Customer-Oriented Marketing Strategy • Segment market: – Divide larger market into groups of people with similar demands and responses. Market • Generic definition: A market is a group of people with purchasing power who are willing
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Obituary for Professor Archie Roy Professor Archie Roy of Edinburgh passed away at age 88 on March 21st‚ 2013. A member of the Royal Society of Edinburgh as well as a professor of Astronomy at Glasgow University‚ Archie Roy was the world authority on the mechanics of orbits‚ which he researched on long before computers and other machines were capable of doing the work. Throughout the 1960s and 70s he worked for Nasa as a consultant‚ helping them put the first man on the Moon. He also had an asteroid
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Adaptation Module. Sister Callista Roy’s Adaptation Theory Sister Callista Roy‚ a member of the Sisters of Saint Joseph of Carondelet‚ was born on October 13‚ 1939‚ in Los Angeles‚ California. She received a bachelor’s degree in nursing in 1963 from Mount Saint Mary’s College in Los Angeles and a master’s degree in nursing from the University of California‚ Los Angeles‚ in 1966. After earning her nursing degree‚ Roy began her education in sociology‚ receiving both a master’s degree in sociology
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Sister Callista Roy‚ a nurse educator‚ created an Adaptation Model with the focus around patient care. Known as the “Roy’s Adaptation Model” it’s not only used in the implementation of nursing care‚ but as a model for nursing education. Based on four ideas‚ different diagnosis can be addressed with the patient being the focus all the while. While focusing on the patient‚ the Roy Adaptation Model is serving as the guide for nurses of today and those in the future. The Roy Adaptation Model
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Roy Adaptation Model Roy Adaptation Model (RAM)‚ defined as a process of adaptation in which people respond positively to changes in the environment based on three types of stimuli - focal‚ contextual and residual (Alligood‚ 2010). In nursing practice‚ RAM promotes patient adaptation because nurses manipulate environmental stimuli‚ thus‚ enable patients’ to positively cope and adapt to life situations which positively influences health and illness. According to RAM’s theory‚ people are
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The Roy Adaptation Model Ella Linden POINT LOMA UNIVERSITY The Roy Adaptation Model Sister Callista Roy proposed the Roy Adaptation Model. The person or group responds to stimuli from internal or external environment through control processes or coping mechanisms identified as the regulator and cognator (stabilizer and innovator for the group) subsystems. The regulator processes are essentially automatic‚ while the cognator processes involve perception‚ learning‚ judgment‚ and emotion. The
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Chapter-1: Introduction 1.1 Background of the Study Battery operated autorickshaw (Easybike) is a newly added mode of public transport in urban transportation of Bangladesh. From the very begining of introducing this mode is being used as a popular public transport mode especially for the urban lower‚ lower-middle and even middle class people. Urban transportation system involves different types of public transport modes namely bus‚ minibus‚ CNG-autorickshaw‚ rickshaw‚ autotempu and recently the
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The Roy Adaptation Theory Callista L. Roy‚ RN‚ PhD‚ is a Professor and Nurse Theorist at the William F. Connell School of Nursing at Boston College‚ where she teaches doctoral‚ master’s‚ and undergraduate students. Dr. Roy is best known for her work on the Roy adaptation model of nursing. Roy has been named a Living Legend by the American Academy of Nursing and the Massachusetts Registered Nurses Association (Roy‚ 2009). Roy has written many nursing theory books‚ as well as articles. Roy’s
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and teacher Martha Elizabeth Rogers was born on May 12‚ 1914 in Dallas Texas as the first born daughter and oldest of four siblings of Mr and Mrs. Rogers. As the oldest of four siblings Sister Callista Roy was born on October 14‚ 1939 as the second child but first daughter of Mr. and Mrs. Fabien Roy. Devote Catholics her parents name her after Saint Callistus from a Roman Catholic Calendar of the day on which she was born. The daughter of a licensed nurse Callista was continuously taught the importance
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Jazz ROY HAYNES Roy Owen Haynes was born March 13‚ 1925‚ in Boston‚ Massachusetts. Roy is eighty-seven years old and still performing today. He is an American jazz drummer and bandleader‚ and is among the most recorded drummers in jazz and has a career lasting more than 60 years. Haynes ’s early interest in jazz developed in large part from the influence of his older brother‚ Douglas. A jazz record collector who worked as a roadie for Blanche Calloway in the 1930s‚ Douglas introduced Roy to the
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