CHAPTER 2 LITERATURE REVIEW This chapter reviews the related literature and conceptual framework of this study. The literature review cover the shopping behaviour‚ shopping value‚ consumer’s decision making styles‚ perceived shopping mall image‚ shopping mall brand loyalty and consumer segmentation. The conceptual framework of this study will be explained in the end of this chapter. 2.1 Shopping behaviour This section is attempts to provide an explanation on consumer shopping behaviour by
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Part 1: HISTORY OF INDEPENDENCE MOVEMENT TRADITIONAL MALAY KINGDOM The ancient history of Malaysia spans four main phases: 1. PALEOLITHIC AGE (early stone age)‚ 35000 YEARS AGO 2. MESOLITHIC AGE (middle stone age)‚ 11000 YEARS AGO 3. NEOLITHIC AGE (new stone age)‚ 5000 YEARS AGO 4. METAL AGE‚ 2500 YEARS AGO EARLY INHABITANTS • • • The earliest ancient civilization found at Tampan Fort‚ Ulu Perak to be 74‚ 000 years old and believed to associate with a Java man. The finding of a human
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MALAYSIAN STUDIES THE CABINET GROUP MEMBER: Uzair Issa Introduction • Previous Cabinets of Malaysia lists the councils of ministers that have served in administration of Malaysia from the first cabinet in 1955 until the current administration. • The first cabinet was formed following the first general elections in 1955 and was headed by Tunku Abdul Rahman as Chief Minister. This title was subsequently changed to Prime Minister. Cabinet Of Malaysia • The Cabinet of Malaysia is the executive branch
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PB303: BANKING IN MALAYSIA/NAZRI CHAPTER 1 ROLES AND STRUCTURES OF THE FINANCIAL SYSTEM IN MALAYSIA Roles of Financial Systems a) Financial Intermediation Malaysia has a modern and comprehensive financial system that continues to evolve in response to changing domestic and international conditions. A financial structure consists of two major components; financial institutions and financial markets. Principally‚ the financial system aims to facilitate the effective use
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Question If you are director in the company‚ what do you think about CSR ( Corporate Social Responsibility )?. Can it be implemented by your company ?. If possible‚ what kind of CSR activities would you implement ? . If not possible‚ please state 10 reasons. In general‚ Corporate Social Responsibility can be described as an approach by which a company: * recognises that its activities have a wider impact on the society in which it operates and that developments in society in turn impact
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Tobacco -a preparation of the nicotine-rich leaves of an American plant‚ which are cured by a process of drying and fermentation for smoking or chewing. Shorts of smoking cigarettes: Irritation and inflammation of the stomach and intestines Increased risk of painful ulcers along the digestive tract Reduced ability to smell and taste Premature wrinkling of the skin Higher risk of blindness Gum disease (periodontitis) Long effects of smoking cigarettes : 1. Smelling like smoke There’s no mistaking
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[pic] UNIVERSITY OF MALAYA STRATEGIC MANAGEMENT ACCOUNTING CAEA 3301 AIRASIA BERHAD DATE OF SUBMISSION: 2 APRIL 2008 QUESTION 1 COMPANY BACKGROUND AirAsia is one of the businesses that have successfully adopted cost leadership through operational effectiveness and efficiency. The cost advantages have enabled AirAsia to become the Asia’s leading low fare airline. Established on 12 December 2001‚ AirAsia has been such a big phenomenon in airline industry especially in Asia. By using a
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Place 12 Conclusion 13 Reference 14 Executive Summary The purpose of this report is to present the business operating in the tourism sector and how the company segments its products and services in the market. Malaysia Airlines System (MAS) is a well-known aircraft carrier company that delivers their services to all passengers around the world to ideal destinations. MAS use marketing mix such as Product‚ Price‚ Promotion and Place to broaden‚ advertise‚ and promote
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2.0 Planning and Strategic Management 2.1 SWOT Analysis Strengths Low cost operations AirAsia Berhad is the first airline company that offered a low cost flight in Asian market. By operating the low cost principle‚ AirAsia Berhad aim to maximize their sales and minimize their operating cost. Based on their slogan “Now Everyone Can Fly” have fulfilled the wants for those passengers who choose to fly with low cost airlines especially students‚ those family with lower income and low income
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FOCUS POINT HOLDINGS BERHAD Introduction This case analyzes the effect of Focus Point Holdings Berhad financial strategy on the firm’s operating activities and financial performance. Focus Point Holdings Berhad is an investment holding company that engages in the operation of professional eye care centers in Malaysia. The company is also involved in the trading of eyewear and eye care products; management of franchised professional eye care centers; provision of medical eye care services;
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