And it all started with the ’Mera Wala’ campaign. "The tagline became so popular that people would go up to stores and ask for ’mera wala blue’ or ’mera wala green’‚" says Amit Syngle‚ VP - sales & marketing‚ Asian Paints. "It became a generic term and showed the involvement of people with the campaign." The commercial and the subsequent Asian Paints campaigns marked a beginning of a bond for Piyush Pandey‚ executive chairman & creative director - South Asia‚ Ogilvy with the brand that would
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Recom Leading Finance Teams * Utilizes interpersonal and communication skills to lead‚ influence‚ and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example. * Communicates the strategic goals‚ the focus and the owner priorities to subordinates in a clear and precise manner. * Leverages strong functional leadership and communication skills to influence the executive team‚ the property’s strategies and to lead own team. * Oversees
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COMPANY DETAILS GLOBALLY A Spanish brand of clothing founded by the visionary Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. ZARA was founded in the year 1975. Is one of major selling brand of the biggest fashion retailer "INDITEX". Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. - Taken from Wikipedia. Zara has resisted the industry-wide trend towards fast fashion production to low-cost countries. Perhaps its most unusual strategy was policy of zero advertising;
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City of London College London‚ UK About City of London College Based in the heart of London’s business district. Founded in 1979. One of London’s most long-established and respected private providers of education and training. Situated in the central eastern part of Britain’s capital. The Bank of England and the London Stock Exchange are also within easy walking distance. Holds a premier College status from the Accreditation Service for International Colleges (ASIC) and is recognised
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The Human Brain vs. the Computer Over the millennia‚ Man has come up with countless inventions‚ each more ingenious than the last. However‚ only now‚ as the computer arises that mankind’s sentience itself is threatened. Ridiculous‚ some may cry‚ but I say look about you! The computer has already begun to hold sway over so many of the vital functions that man has prided himself upon before. Our lives are now dependent upon the computer and what it tells you. Even now‚ I type this
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INCREDIBLE INDIA “Unity in diversity”-the most commonly used quote to describe India. we are all familiar with the video “mile sur mera thumhara”-“let our melodies meet”‚ it endorses different people coming from all across the country to celebrate our uniqueness and diversity and to unite our country. Raj thackerey a famous marathi politician condemned the producers and proclaimed that all the characters should sing in marathi‚ when pointed out by a reporter that the video was in the first
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interactively you can attract the target group is the key to success for advertisers. That is the reason why advertising firms are spending millions just for searching innovation. We have variety of models of advertisements before us. Starting from ‘Mile Sur Mera Tumhara’ in 1998 to showcase the nation’s unity in prevailing in linguistic diversity‚ designed by Piyush Pandey and Louis Banks to ‘Hum Mein Hai Hero’ sung by A.R. Rahman in 2012. And we can see the story and brain behind each and every successful
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known for being the founder of Zara‚ a famous fashion retail outlet‚ I’m sure you all‚ as girls‚ have heard of. Her name was Rosalia Mera‚ a Spanish woman born in La Coruna. Daughter of a father who worked at an electricity company and a mother who ran a butcher’s shop‚ Mera was brought up in the working-class district of Monte. Amid the post-civil war poverty‚ Mera left school aged 11 to work at La Maja‚ a well-known clothes shop in the city‚ first as a night seamstress sewing up the day’s orders
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The case I have chosen is Meras Engineering‚ INC.‚ et al. (Plaintiffs) V. CH20‚ INC.‚ et al.‚ (Defendants). Meras Engineering is a provider of water treatment solutions. They develop products that treat industrial and agricultural water applications. CH20 is a similar company that provides clients with chemicals that control the biological fouling in cooling towers. Rich Beriner and Jay Sughroue were employed by CH20 and signed a non-compete agreement during their employment. They both left
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ESSAY TASK Using Darling and Leffel’s (2010) framework‚ this essay will discuss what are the factors that made Rosalia Mera a successful business entrepreneur. Also‚ it will evaluate according to Darling and Leffel (2010) leadership styles‚ how Mera is classified as a Creator and a Connector leader. She is an effective leader because of her effective performance as the co-founder of Inditex that is parent of Zara chain of stores‚ and owner of the 7% of the company (Madrid‚ 2011). There are
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