Background of Kittyhawk This paper aims to analyze the Hewlett Packard- Kittyhawk by taking into account “Disruptive Technologies” and “Value Network” by Christensen. In 1992‚ Hewlett Packard (HP) decided to produce a 1.3-inch disk drive-the Kittyhawk Microdrive‚ in hope to establish itself as a leader in a disk drive market. This smallest drive in the world will represent a disruptive innovation and a breakthrough in technology. A special team was dedicated to developing Kittyhawk and high hopes
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Hewlett-Packard: The Flight of the Kittyhawk (A) The first hard drive‚ a magnetic information storage and retrieval device for computers and other electronic products‚ was developed by IBM engineers in 1956 in San Jose‚ California. This hard drive was the size of two side by side refrigerators and could store 5 MB of information. Incredible technological progress ensued‚ and by the early 1990’s‚ disk drives had decreased from their original bulky configuration to 2.5 square inches
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was lagging behind the company standard‚ comprising only 3.2% of total HP revenues in 1992. HP was trying to use the Kittyhawk project to propel the company into a higher profile position within the disk drive market. Potential uses for the drive included game equipment‚ PDA’s‚ notebook and sub-notebook computers‚ handheld pen technologies and digital film cartridges. If Kittyhawk had been successful‚ the device could have become an industry standard‚ creating disruptive change for makers of these
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Bao 11/3/2010 Case assignment 4: Hewlett-Packard: The Flight of the Kittyhawk. Question 1: what caused the failure of HP’s Kittyhawk project? Kittyhawk was the smallest hard disk drive in the world produced by Hewlett-Packard in the 1900s’. However‚ despite of the general manager’s (named Bruce Spenner) entrepreneurial spirit and risk taking‚ two years later‚ Kittyhawk sales failed. A few reasons caused the failure of HP’s Kittyhawk project. Firstly‚ in this market‚ it was not yet clear
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Kittyhawk: Focus on Simplicity Smokin’ Aces Marnie Jepsen‚ Beth Madej‚ Brittney Irizarry‚ Brian Clement‚ and Tiffany Yamanouchi November 19‚ 2014 Adam Brikman Table of Contents Company Overview 3 Project Overview 4 Scope 5 Objectives 5 Specifications 5 Assumptions 6 Constraints 6 Schedule 7 WBS 7 Gantt Chart 7 PERT/CPM Analysis 8 Financial Analysis 8 Project Cost Estimates 8 Payback Analysis 8 ROI 9 NPV 9 Project Organization 10 Stakeholder Analysis 10 Risk Analysis 10 References 12
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Kittyhawk is 1.3-inch hard-drive disk that HP trying to put up to the new market. HP tries to target a new market and earning profitable revenue from it. Even though the idea of this project is clever but the project failed in the end. The start of the Kittyhawk actually goes well. It has the support from the senior management. HP set up a special group which focus on the project to distinction from the main products that HP already had and the group separate from the company which give them
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Analysis of the theories applicable to Hewlett-Packard Before all engineers could join the Kittyhawk team‚ they were required to sign a creed “I’m going to build a small‚ dumb‚ cheap disk drive.” It presented that the team members valued the demands of customers. In terms of technology‚ the team achieved their goal by producing Kittyhawk‚ which could be the smallest hard disk drive in the world. However‚ the Kittyhawk project failed for several reasons. First‚ Seymour and White wrongly predicted that
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ROOT CAUSE: In this case‚ we believe that there are three main root causes from the management of this company‚ especially in packaging department. The first main one is cohesiveness limited the productivity in packaging department. Cohesiveness for packing department was existent and had become somewhat negative. Employees were mimicking the bad behavior of one another and were failing to get anywhere production wise. Packing department seemed to be small knit group and they were able to complete
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Roots of Failure at Daewoo Motor America Roots of Failure at Daewoo Motor America In 1996‚ Daewoo “became the world’s largest transnational entity among emerging economies (Kim 2008. P. 277).” At the end of 1999‚ the Daewoo Group “collapsed in spectacular fashion (Kim 2008. P. 273).” Daewoo had entered the American car market in the late 90s by leveraging its global success along with Korean rivals Kia and Hyundai. In May 2002‚ following General Motors decision not to acquire the assets of
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What do you think of the way the team set out to find a market for the Kittyhawk? What correct turns‚ and what wrong turns did they make? 3. What do you think are the root causes of the failure of the Kittyhawk program? Is there any way HP could have avoided its fate by addressing those root causes? THE ITC ECHOUP AL INITIATIVE 1. What was lTC’s motivation for creating the eChoupal? 2. What were the old and new physical flows and
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