Rubia‚ Risienne F. Vender‚ Ian Paul L. Tacandong‚ Moses Grae A. Date of Submission January 29‚ 2013 TABLE OF CONTENTS Executive Summary ---------------------------------------------------------------------------- 3 Review of the Marketing Plan ---------------------------------------------------------------- 4 Situational Analysis Industry/Company Review ----------------------------------------------------------- 4 Product Review/Buyer Analysis ------------------------------------------------------
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I. EXECUTIVE SUMMARY This integrated marketing communications plan outlines communication tactics that will be used to raise awareness & to introduce Azimuth Watch Company’s new range of products to the public. This IMC plan will be used to achieve the marketing & communications objectives of this plan‚ as well as address some of the issues & challenges surrounding the introduction & success of this new range & the company by discussing key areas such as brand positioning‚ pricing
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as President of Blancpain Luxury Watch Industry Luxury watch industry is completely dominated by Switzerland which contributes almost 100 percent of market value. The major exports market includes United States‚ France‚ Germany‚ Italy & United Kingdom. Rolex dominates the luxury watch market followed by Tag Heuer‚ Omega‚ Cartier‚ Bulgari & Longi Brand Strategies Today ‚ seven out of ten people throughout the world are familiar with the OMEGA watch brand. Most luxury brands will
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Executive Summary The purpose of this report is to conduct a foreign market analysis on the chosen market‚ Japan throughout an in-depth and extensive environmental scanning in order to evaluate both the opportunities and threats that may affect the entry of selected company of Secret Recipe Cakes & Café Sdn Bhd. Secret Recipe Cakes & Cafe Sdn Bhd is a Malaysian based company that offers a wide range of fine quality gourmet cakes along with fusion of food and beverages. It has been operated successfully
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1 – Executive Summary This Integrated Marketing Communication plan has been produced by means of the brand Milo. The IMC plan will demonstrate a situation analysis‚ which discusses the current internal and external position of Milo. Within the situation analysis‚ the information conducted is about the brand‚ competitors‚ the outside environment‚ threats and opportunities. This therefore helped investigating into a target audience‚ in this case the age group 25-34 year olds have been selected. The
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marketing Communication plan for introducing new flavor of Pringles potato Chips Product i.e. Pringles pizza. The theme of the report is to present an integrated marketing communication plan regarding Pringles-pizza potato chips from year 2008 to 2009. The report will first highlight the background of the company in terms of its establishment‚ its product range‚ operations and location of business. The report will then give an overview of the product that has been selected for IMC plan and the target market
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PLAN PRESENTED BY DEBORAH FOR THE IMC PROJECT Executive Summary Company Background * BMW * History of Mini – Timeline * Marketing Mix – Past & Now Corporate/Brand and Buyer Behavior Analyses * Brand Elements (Brand Name‚ URL‚ Logo‚ Tagline) * CBBE (Consumer-based Brand Equity Pyramid) * Brand knowledge (Awareness Pyramid‚ TOM [Top of Mind]& Recognition< awareness & Reference Matrix) * Factors Influencing Consumer Behaviour * Types of Buying Decision
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Challenges…………….……………………………………………………….. Page 14 5.0 Campaign Objectives………….……………………………………………………….. Page 15 5.1 Campaign Selling Idea………...……………………………………………………….. Page 16 6.0 IMC Tools I……………………………………………………………………..............Page 17 7.0 IMC Tools II…………………………………………………………………………… Page 18 7.0 IMC Tools III…………………………………………………………………………... Page 19 7.0 IMC Tools IV ………………………………………………………………………….. Page 20 8.0 Evaluation Methods…………………………………...……………………………….. Page 20 References……..…………………………………………………………………………… Page 21
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is still relatively an affordable brand especially for the value they give to customers compared to other luxury brand. Having the most successful retailing story‚ Topshop has been doing an IMC campaig in order to introduce itself to a new market such as Vietnam‚ increase awareness. They used a lot of IMC tools to reach the objectives either by online advertising‚ printed advertising or public relations with several events and sales promotion. However‚ though they had quite good strategy with
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Raffles Design Institute Fashion Marketing Marketing Principles Richard Kisembo “ IMC Plan Outline ” Febrina Halim Stella Wong Leo Shanghai‚ China Desember 2011 1. Executive Summary. The Gap‚ Inc. (Gap) is a specialty retailer engaged in selling clothing‚ accessories and personal care products. When Gap was founded in 1969‚ its targeted customers were younger generations (hence the name of the store‚ which refers to the generation gap of the time). Gap ’s originally sold signature
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