in areas where customers are happy to pay more. The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction Example: Louis Vuitton‚ Rolex‚ first class air travel‚ luxury hotels etc. are products and services applying a premium pricing strategy. Economy Pricing Supermarkets often have economy brands for soups‚ spaghetti‚ etc. Budget airlines are famous for keeping their overheads
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Consumer Behaviour * 95 percent of the thought‚ emotion and learning that force our consumption occur in the unconscious mind Psychological factors * Motivation * Maslow’s hierarchy of needs theory * Physiological needs * Safety needs * Social needs * Esteem needs * Self actualisation needs * Perception * People can have different perceptions of the same stimulus because of three perceptual
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Business Strategy & Competitive Advantage BU 481 – Session 5 & 6 1 Today’s Class: Creating Strategy • What is Strategy? – Chapters 2 and “What is Strategy” Reading – Chapter 3 (Big picture of Diamond-E and Strategic Analysis) • Elements of Strategy – Goals‚ Core Activities‚ Product Market Focus‚ Value Proposition • Generic Strategies – “Generic Strategies” Reading • Case: WestJet in 2009 – How Strategy Creates a Competitive Advantage Course Roadmap Strategy Formulation Setting Direction
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LEADING EDGE INFORMATICS 20/1‚ South Tukoganj‚ 1st Floor‚ Greate Balaji House‚ A.B.Road - 452001 [pic] |“Formulation of Marketing Strategies to Improve Market Share of LG Microwave Ovens” | BY RAKESH THAKUR Roll. No. 511220116 (LC 03228) A Project report submitted in partial fulfillment of the requirements of the Degree of Master of Business Administration of Sikkim Manipal University‚ INDIA [pic] SIKKIM MANIPAL UNIVERSITY
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Study of a Retail Outlet: Shopper’s Stop Fashion Retail and Mall Management Submitted by: Divya Solanki MFM Sem II 1 Table of contents Sr No. Particulars Page No. 1 Indian Retail Sector 3 2 About World Trade Park 4 3 About Shopper’s Stop 5 4 SWOT Analysis of Shopper’s Stop 7 5 Shopper’s Stop at WTP (Mall layout) 8 6 Retail strategy adopted by Shopper’s Stop 9 7 Loyalty Programme 13 8 Shopper’s Stop vs. Westside
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Executive Summary The Integrated Marketing Communication uses various methods of marketing‚ such as advertising‚ direct marketing‚ public relation‚ promotion‚ interactive marketing and so on‚ into one marketing mix altogether. This integrated marketing communications plan is designed for luxury watch company‚ Avenal Watch Company. The importance and objectives of implementing an Integrated Marketing Communication plan for Avenal Watch Company is to effectively gain awareness from the target market
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Coping with Change Every corporate strategy is undermined by change whether it is due to 1. Technological change 2. Societal change or 3. Fashion change ■ Mistake were not the speed of change but direction of change ■ Obviously a company has to adjust its strategy to take advantage of change when change takes place There are five basic ways to do so……. Five basic ways to react change are 1) A foot in both camps 2) A foot in new camps 3) Both feet
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“miscellaneous services.” Franz Mueller‚ the owner of the dealership‚ personally approves payment of these invoices‚ noting that each invoice is a “selling expense.” From casual conversions with a salesperson‚ Becky learns that Mueller frequently gives Rolex watches to the manufacturer’s regional sales manager and other sales executives. Before talking to anyone about this‚ Becky decides to work through her ethical dilemma. Put yourself in Becky’s place. Requirements‚ using the IMA Statement of Professional
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with luxury‚ high price‚ or high quality goods. A luxury brand is associated with sophistication (1 out of 5 brand related dimensions). Brands that are considered upper class and charming‚ high in sophistication dimension scale: E.g Cartier‚ Rolex are well- known luxury brands. Mercedes- Benz would be one of the few that consumers will think of a luxury automobile brand. How is it different from a regular‚ mass market brand? Regular mass market brand do not have or has very
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Red Bull Case Analysis  Executive Summary: The Problem: I have been asked to evaluate the marketing strategy for Red Bull. More specifically‚ I have been asked to identify new ways that Red Bull could maintain its leadership position in a maturing category. Although Red Bull did create this market and is a top seller for energy drinks‚ it is now vulnerable to other competitors who have the resources and brand recognition to aggressively compete‚ such as Coca-Cola‚ PepsiCo‚ and Hansen‚ to
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