"Role of structured and unstructered decision in marketing" Essays and Research Papers

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    Ikwuetoghu Martins INTRODUCTION OF STRUCTURED PROGRAMMING CONCEPTS Structured Programming is a method of planning programs that avoids the branching category of control structures. structured programming: A technique for organizing and coding computer programs in which a hierarchy of modules is used‚ each having a single entry and a single exit point‚ and in which control is passed downward through the structure without unconditional branches to higher levels of the structure. Three types of control

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    organization and affect marketing decisions. The article “PepsiCo Pops for China‚” written by Ruthie Ackerman and published by Forbes.com‚ reviews Pepsi’s decision to invest billions into the Chinese market audience. This paper will review the article‚ identify environmental factors that shape the organization and impact marketing decisions‚ and discuss how technology plays a role in those decisions. Alternatives to Ackerman’s view of social responsibility to the company’s marketing decisions and activities

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    psychosis video that I watched on Blackboard. This reflective essay is to provide how my perspective changes and what brings those changes‚ after watching the video and reflecting upon my previous experiences‚ using John’s reflection model. John’s structured reflection model provides chances to healthcare practitioners to reflect upon one’s own lived experiences‚ which brings about a changed perspective and empowerment to achieve effective desirable practice (Johns 1995). I will provide a detailed description

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    STRUCTURED HOMEWORK ASSIGNMENT 3 PART 1 Question 1 (A) First‚ invert the demand function QD= 8‚300 - 2.1P into the price function‚ so that price is on the left hand side on its own. QD= 8‚300 - 2.1P → 1QD/2.1 = 8‚300/2.1 – 2.1P/2.1 0.5QD = 3‚952.4 – P → P = 3‚952.40 – 0.5QD TR = P*Q → TR = (3‚952.40 – 0.5Q) *Q → TR = 3‚952.40Q – 0.5Q^2 MR = 3‚952.40 – Q (B) Profit = TR – TC Profit = 3‚952.40Q – 0.5Q^2 – (2‚200 + 480Q + 20Q^2) Profit = -2‚200 + 3‚472.40Q – 20.5Q^2 Marginal Profit = 3‚472

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    non-programmed decisions Prepared by: Rehab Mohamed Abd El Rasoule PROGRAMMED AND NONPROGRAMMED DECISIONS Programmed decisions: Programmed decision are decisions that have been made so many times in the past that managers have developed rules or guideline to be applied when certain situations are expected to occur in a certain situation. Another definition: It’s made in accordance with written or unwritten policies‚ procedures‚ or rules that simplify decision making

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    multination) prepare a case study to show the relationship between marketing department and other departments in making marketing decisions. TABLE OF CONTENT Page INTRODUCTION…………………………………………………………………….2 WHAT IS MARKETING?............................................................................................3 RELATIONSHIP BETWEEN MARKETING DEPARTMENT AND OTHER DEPARTMENTS IN MAKING MARKETING DECISIONS…………………….4 1. INTRODUCTION The Nation

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    INTRODUCTION 3 Industrial Selling Environment 3 Exogenous Variables: 3 Endogenous variables: 3 FOUNDATIONS OF PERSONAL SELLING: AN ORGANIZATION CUSTOMER FOCUS: 5 Promotion and role of personal selling: 7 Personal selling: the conceptual framework: 9 Stages of the selling process 9 Personal selling and Competition: 12 Scene 1: NEW FIRM‚ NEW PRODUCT LINE/MIX 13 Scene 2: NEW UNKNOWN FIRM AND OLD‚ ESTABLISHED PRODUCT CONCEPT 14 Scene 3: OLD FIRM‚ NEW PRODUCT-SERVICE 14 Scene 4: OLD FIRM‚ OLD PRODUCT/SERVICE

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    go (Kerin‚ 2004). Once these questions are answered‚ Kerin suggests that secondary questions emerge on resource allocation‚ converting the plan into action‚ and revising the plans‚ if necessary‚ the basis of the Strategic Marketing Process. The Planning Phase Strategic marketing planning examines three areas: their own business‚ competitors and the current business environment. The Business Portfolio Analysis examines strengths and weaknesses of organizational market growth rate and relative market

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    GLAXO ITALIA CASE 1. What are the relative advantages and disadvantages of co-marketing arrangements versus direct sales? Why is Glaxo considering co-marketing for its new Zinnat antibiotic? 2. Evaluate Glaxo Italia’s criteria for evaluating decisions about sales strategies (i.e.‚ payback and internal rate of return). What are the strengths and weaknesses of these criteria as opposed to net resent value? On which criteria would you base your recommendation? 3. Evaluate the forecast. Are all

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    Commercials on television tend to portray stereotypical roles of gender. |The effect of television imagery can be particularly consequential in modern industrial societies like the United States‚ where 98% of households have at least one television set and the average American watches over 30 hours of television each weekX(Coltrone‚ Adams 1997‚ 325). These images do not create an accurate image of the modern woman‚ often demeaning their role in society. Females are depicted as attractive sexual objects

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