In the last 50 years the media influence has grown exponentially with the advance of technology‚ first there was the telegraph‚ then the radio‚ the newspaper‚ magazines‚ television and now the internet. Before discussing the influence of mass media on society it is imperative to explain the three basic functions of mass media; they are providing news/information‚ entertainment and education. The first and foremost function of the media in a society is to provide news and information to the masses
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explores what the media‚ mass media and mass communication is. As well as a major focus on the hypodermic needle theory also known as the magic bullet theory on the reception analysis‚ the passive audience and the encoding and decoding model with reference to relevant theorists and statements and examples from Africa and other countries. In conclusion this essay states that the reception analysis and the hypodermic needle theory both are important and complex in understanding the media and the active
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Psychological warfare and role of media Psychological warfare (PSYWAR)‚ or the basic aspects of modern psychological operations (PSYOP)‚ have been known by many other names or terms‚ including Psy Ops‚ Political Warfare‚ “Hearts and Minds”‚ and Propaganda. Various techniques are used‚ by any set of groups‚ and aimed to influence a target audience’s value systems‚ belief systems‚ emotions‚ motives‚ reasoning‚ or behavior. It is used to induce confessions or reinforce attitudes and behaviors favorable
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INTRODUCTION The Indian rupee (sign: ₹; code: INR) is the official currency of the Republic of India. The issuance of the currency is controlled by the Reserve Bank of India.[1] The modern rupee is subdivided into 100 paise (singular paisa)‚ though as of 2011 only 50-paise coins are legal tender.[2][3] Banknotes in circulation come in denominations of ₹5‚ ₹10‚ ₹20‚ ₹50‚ ₹100‚ ₹500 and ₹1000. Rupee coins are available in denominations of ₹1‚ ₹2‚ ₹5‚ ₹10‚ ₹50‚ ₹100‚ ₹150 and ₹1000; of these‚ the
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Welcome to our guide to India. This is useful for anyone researching Indian culture‚ customs‚ values and wanting to understand the people better. You may be going to India on business‚ for a visit or even hosting Indiancolleagues or clients in your own country. Remember this is only a very basic level introduction and is not meant to stereotype all Indian people you may meet! Facts and Statistics Location: Southern Asia‚ bordering Bangladesh 4‚053 km‚ Bhutan 605 km‚ Burma1‚463 km‚ China 3‚380 km
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ANNOUNCEMENT 2nd August‚ 2012 DIRECT ENTRY TO CHARTERED ACCOUNTANCY COURSE – AMENDMENTS TO THE CHARTERED ACCOUNTANTS REGULATIONS‚ 1988 This is to inform all concerned that with the issuance of the Notification No. 1-CA(7)/145/2012 on August 1‚ 2012‚ the provisions relating to Direct Entry Scheme for Graduates/Post Graduates‚ etc.‚ with prescribed percentage of marks‚ to the Chartered Accountancy Course have come into force from August 1‚ 2012. The said Notification is reproduced hereinbelow for
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COMANCHE INDIANS The Comanches‚ exceptional horsemen who dominated the Southern Plains‚ played a prominent role in Texas frontier history throughout much of the eighteenth and nineteenth centuries. Anthropological evidence indicates that they were originally a mountain tribe‚ a branch of the Northern Shoshones‚ who roamed the Great Basin region of the western United States as crudely equipped hunters and gatherers. Both cultural and linguistic similarities confirm the Comanches’ Shoshone origins
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Marketing Project On INDIAN RAILWAYS Submitted by: Dhruti Badami 11BSPHH010XXX Nikhil Goyal 11BSPHH01XXX Contents Page Introduction Marketing Mix SWOT Analysis Market Segmentation Market Targeting Market Positioning The Way Forward INTRODUCTION Indian Railways is the nationalized railway company of India which owns and operates most of the country ’s rail transport. It is the world’s second largest employer behind Chinese army; has one of the largest
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The Cultural Web The Cultural Web Aligning your team ’s or organization ’s culture with strategy James Manktelow MindTools.com Mind Tools - Essential skills for an excellent career! What is the first thing that pops in your mind when you hear the term corporate culture? A great many people refer to the classic phrase coined by the McKinsey organization‚ that culture is “how we do things around here”. And while that may be true‚ there are so many elements that go into determining what you do and
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INDIA’S Contemporary Security Challenges Edited by Michael Kugelman IndIa’s Contemporary seCurIty Challenges Essays by: Bethany Danyluk Michael Kugelman Dinshaw Mistry Arun Prakash P.V. Ramana Siddharth Srivastava Nandini Sundar Andrew C. Winner Edited by: Michael Kugelman ©2011 Woodrow Wilson International Center for Scholars‚ Washington‚ D.C. www.wilsoncenter.org Available from : Asia Program Woodrow Wilson International Center for Scholars One Woodrow Wilson Plaza 1300 Pennsylvania Avenue
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