Strategy Analysis on “Robert Mondavi and the Wine Industry” Robert Mondavi and the Wine Industry The following case study analysis the past success of Robert Mondavi (RM) as a Californian wine maker and the changes in the wine making industry that resulted in struggles‚ threat and – lastly – the takeover of the Mondavi Winery (MW) by Constellation Brands in 2003. In addition‚ it will provide some thoughts on strategic moves to enhance the future success of the MW. A. Analysis of Past Success
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Exploring new channels 6.5. Openings to extend quality and image to niche market 6.6. Further mix channels of export strategies 6.7. Clever advertising 7. CONCLUSION ...28 8. LIST OF REFERENCES .. 28 1. EXECUTIVE SUMMARY This report provides thorough analysis of the Robert Mondavi Corporation (RMC) in order to give a best solution to Michael Mondavi‚ the CEO of the company in terms of the problem face by the company. It begins by examining the internal and external
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Robert Mondavi Corp. Analysis I. Summary  Company founded in 1966 by Robert Mondavi in Napa Valley‚ California  Company vision to make California a recognized wine producing region alongside great winemaking regions of Europe  Major focus on technology and wine growing techniques  Production of premium to super ultra premium wines  Mondavi focuses on personal sales‚ wine competitions‚ and lavish parties to promote the wines rather than conventional
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relationship and access to capital and collaboration. Robert Mondavi winery success depends and will depend on the same factors listed above. In order to ensure a leading market position I think that Mondavi should focus on solutions that enhanced this main factors like enforcing brand image‚ enhancing relationship with distributors‚ emphasis on joint venture and collaboration. Let’s have a general overview over Mondavi’s strategies. Michael Mondavi understood that the success of its company depends
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SWOT Analysis of Robert Mondavi case The global wine industry is estimated to be in size of $130 billion to $180 billion in retail sales which is attributed in three types of wine: Table wine (alcohol level 14%) and sparkling where Table wine accounted for the major share of the market. The table wine market is further divided into five principal segments: jug or commodity‚ popular premium ($3-7 per bottle)‚ super premium ($7 -14 per bottle)‚ ultra and luxury. The consumptions of premium wine kept
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Executive Decision Making & Strategic Analysis Robert Mondavi and The Wine Industry‚ HBS 9-302-102 (Case 1) Post-Class Analysis Individual Assignment Student: Álvaro Toro I. Executive Summary On May 2001‚ Michael Mondavi took over the position of chairman of Robert Mondavi Company‚ as well Greg Evans assumed as CEO. They company was founded in 1966‚ and has became one of the world’s finest and most innovative winemakers‚ currently having sales for 480 millions‚ and firm’s market
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Robert Mondavi and the Wine Industry Analysis EXECUTIVE SUMMARY The Robert Mondavi Winery became one of America’s most innovative‚ high-quality winemakers in the late 1960s and early 1970s. There are over 1 million wine producers worldwide and no winery accounted for more than 1% of global retail sales. Because of this and the fact that there are many substitutes‚ there is an issue to try to gain economies of scale and become a leader in the wine market. Wine tends to stay it its local region
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Mondavi Winery‚ HBR case QUIZ one 1. Do you agree with the Mondavi family’s decision to publicly list the company’s shares? What are your major concerns with how this could impact the business? What are the major benefits? 2. How would you recommend Robert Mondavi respond to the market’s current assessment of the company? What types of investors are most likely to be interested in the company? How would you best target those investors? 3. What do you think could have led to the rapid fall in
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wine industry seems very artistic and secret at the same time. There is no doubt that hearing that Robert Mondavi Corporation is going to layoff 4% of its workforce ring the bell to the investors‚ at the same type the stock price dropping down dramatically makes an impression that the company is going through difficult period as the senior management is upon completing the reconfiguring future strategy. The big decision is whether to get back to original vision‚ and focus on the domestic market‚ which
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