Strengths Weaknesses Range of products from swimwear‚ denim‚ jersey‚ going out Easy to distinguish on the shop floor where each product group is Good Pricing: reasonable and affordable Children wear ASOS Entrance to the store was aesthetically pleasing Charity work Window display didn’t have the ‘WOW’ Factor‚ one nearer to Marble Arch had a better display Lacked in products for petite and tall Not many varied sizes in some products‚ had size 8 but not many other sizes Height of products
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Introduction The retailing world is the main conection that brings together two key groups which are customers and manafctures this report sets out to find the impact that river island has on the retailing world and inperticular anaylizises its retaling operations and tactics When try River island sets its self in the clothing industry inperticular focusing its self on the female segment but also penetrates others. When a business desides to operate in the retailing industry their are four
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http://www.riverisland.com/Online/ [pic] Logo [pic] DESCRIPTION/PURPOSE The logo is placed in the top left of the website page. The word River Island are shown above is in black and in Capital which this emphasis their company name. The purpose for this logo is that people would know what website they are visiting and seeing company’s image. This logo’s size has the height of 76px and width 172 px. TARGET AUDIENCE The target audience is for teenagers and adults aged 13-35.
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and River Island. Name - Jain Akshay Kumar Ganpatlal Student Id - 4691888. Module name -Business Management and Decision-Making Process Module code - 206LON. Module teachers – Sunny Ramsurrun Date of submission - 07-04-2013. Word count – 2500 words. TABLE OF CONTENTS 1) executive summary 3 2) introduction 3 3) COMPANY PROFILE OF marks & spencer…………4 4) COMPANY PROFILE Of RiVER ISLAND………………..4 5) swot analysis……………………………………………5 6) Management OF M&S AND RIVER ISLAND…………
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competition is River Island. River Island offers stylish‚ affordable fashion. “starting life as Lewis Separates in 1950s‚ becoming Chelsea girl in1960s and finally River Island in the late 1980s” (Ecommerce‚ 2017) River Island has become one of the most successful businesses. Due to its high success rate‚ River island began to expand the company opening stores opening 350 stores in places such as Asia‚ Europe and the middle east. (Ecommerce‚ 2017). In addition to all the stores opened by River Island‚ they
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DISSERTATION TOPIC HOW DOES BRAND IMPACT ON CUSTOMER LOYALTYIN TH UK FASHION INDUSTRY? A CASE STUDY OF RIVER ISLAND Prepared by: Mian Ali Shan Student ID: L0459KKKK0412 This dissertation is submitted to the Cardiff Metropolitan University for the award of the BA (Hons) in business studies. ABSTRACT The study is based on a case study of River Island from which I will be collecting the primary data. The purpose of this research is to show the impacts of brand on customers that how brands
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RIVER ISLAND CLOTHING CO. LTD.: INITIAL SUBMISSION Full Version The history of River Island spans 55 years. The business started in 1948 as a small lock-up shop in East London selling wool and ladies clothing. As the business increased shops were added under the name of “Lewis Separates” and the focus became ladies clothing. By 1968 there were some 70 stores in the UK and “Lewis Separates” introduced into a few of its stores a brand new concept and name. Innovative in design and format these stores
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Ethical policies within River Island are extremely important and various different measures are taken to ensure they are withheld to a high standard. Suppliers are made to sign a contract to make sure they adhere to World Wide Ethical standards and can face prosecution if it is violated. River Island have adopted the Ethical Trading Initiative (ETI) Base Code as the minimum standards that apply to their workers‚ the company operates on a global basis with products being manufactured in countries
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type of business and its liability. ONE of your organisations must be the City of Westminster College. Introduction In this task I will be investigating two businesses‚ one of them will be City of Westminster College and another one will be River Island. I will be providing a description‚ purpose‚ trading activities‚ sector‚ and type of business and the liability of each business. Description & Trading activities City of Westminster College is a college of Further Education. It is located
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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