JC PENNEY- HOW TO TAKE ADVANTAGE OF SOCIAL MEDIA ANALYTICS J.C. Penney Company‚ Inc. (jcpenney) is a chain of American mid-range retailer‚ operating 1‚107 department stores in 50 states and Puerto Rico. Its business consists of selling merchandise like family apparel and footwear‚ accessories‚ fine and fashion jewelry‚ beauty products‚ home decors to consumers through its department stores and through its Internet Website at jcp.com. Realizing the tough competitions from other retailers like
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In her article‚ “Ron Johnson Acknowledges J.C. Penney Isn’t Apple”‚ Diane Brady narrates the complex situation that Johnson‚ former Senior V.P. of Retail Operations at Apple‚ Inc. faces since he got appointed as the new CEO of J.C. Penney. Johnson is well known for his retail marketing strategies‚ creator of the Apple Stores which is listed today as the “highest performing stores in retail history” (Chazin‚ 2013). But with over a year in his new position‚ Johnson has not been able to mirror his previous
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Integrated Marketing Communications Brief Margaret Nicholson Keller Gradate School Professor: Timothy Schauer 2/15/15 Course: MKTG-522-20775 Why are we developing a new IMC campaign? J. C. Penney was founded by a successful retail businessman from Missouri named James Cash Penney. Penney had a deep respect for customers and wanted to create stores that was ran with honesty. J. C. Penney Company is a nationwide chain of stores that sells a wide variety of products (JC Penney 2013). Up until
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James Cash Penney opened a dry-goods store in Kemmerer‚ WY in 1902‚ and this was the beginning of what is known as the JC Penney retail chain today. "J.C. Penney is executing a strategic Long Range Plan that consists of four integrated strategies aimed at building a deeper‚ more enduring relationship with our customers‚ increasing the engagement and retention of our Associates‚ and delivering industry leading financial performance to our shareholders”(Edwards‚ 2013). This is J.C. Penney’s current
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James Cash Penney founded JCPenney in 1902 in Kemmerer‚ Wyoming. It was originally called J.C. Penney Corporation‚ Inc. JCPenney is known for selling clothing‚ home furnishings‚ jewelry‚ makeup‚ and cooking supplies. JCPenney has a partnership with Sephora and Ralph Lauren‚ which are big name brands. Their current headquarters is located in Plano‚ Texas. The amount of JCPenney store has been decreasing for years. In 2016 the company had 1‚021 stores left‚ but in 2017 JCPenney announced that they
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media and what will drive them to JCPenney. The creative attempts were developed from thorough research and understanding of the ever changing‚ fast-paced‚ mobile lives of these women and will appeal to the target audience. Table of Contents 6 The SWOT Analysis 8 The Problem Strengths‚ Weaknesses‚ Opportunities‚ & Threats of JCPenney 6 Strengths & Weaknesses 7 Opportunities & Threats The problem PARA will be solving with this Advertising Campaign 9 The Primary Research 10 The Target Market
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In the past few years‚ J. C. Penney sale is falling rapidly. Competitors such as Macy’s‚ Target‚ and Wal-Mart are one of the reasons. The rise of Kohl’s is another major concern. However‚ putting these companies aside‚ the company J.C. Penney itself has problems. Wrong Strategy: At the beginning of 2012‚ J.C. Penney was trying to remodel its business. Ron Johnson‚ the chief executive of J.C. Penney‚ announced in January to take out all of the coupon discount system. Instead‚ J.C. Penney would
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Table of Contents Business Strategy Strategic Market Management External and Customer Analysis Competitor Analysis Market Analysis Environmental Analysis and Strategic Uncertainty Internal Analysis Obtaining a Sustainable Competitive Advantage Differentiation Strategies Cost‚ Focus‚ and the Preemptive Move Strategic Positioning Growth Strategies Diversification Strategies in Declining and Hostile Markets Global Strategies Implementation Business Strategy “A penny for
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General Background Founded in 1902‚ JC Penney is one of America’s leading retailers‚ operating more than 1‚000 department stores throughout the United States and Puerto Rico‚ as well as offering products online and through catalogs. In January 2012‚ Johnson was recruited by J.C. Penney investors and left the United States’ second-most-valuable company‚ Apple‚ to join the J.C. Penney. He wanted a new challenge. CEO Ron Johnson introduced a plan to rebrand the department store J.C. Penney. The plan
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Abstract The current economic environment‚ shifting consumer preferences‚ and technology advances have aggressively increased competition in the Retail Industry. Companies have been forced to reevaluate strategies‚ appearance‚ and overall brand to stay competitive. This paper aims to evaluate reasons companies choose to rebrand‚ the process of rebranding‚ and the impact it has on the company. The author presents JC Penney and its failed attempts in rebranding. The paper examines the rebranding
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