Executive Summary Blackberry designs‚ manufactures and markets wireless solutions for the worldwide mobile communications market. The company supports multiple wireless network standards by developing integrated hardware‚ software and services. RIM provides platforms and solutions for seamless accessing information‚ including e-mail‚ voice‚ instant messaging‚ short message service (SMS)‚ internet and intranet-based applications and browsing. Founded in 1984 by Mr. Michael Lazaridis and Mr. Douglas
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BLACKBERRY The product that we have chosen Is Blackberry smartphone. The term BlackBerry refers to a line of wireless handheld devices and services designed and marketed by BlackBerry Limited‚ formerly known as Research In Motion Limited (RIM). Target Markets: Its target markets are Business professionals who opt for high security text messaging and E-mails. Productivity of BlackBerry and why it has Targeted the business professionals: During the early 2000s‚ Research in Motion’s BlackBerrys
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new smartphone‚ the Blackberry Z10. Company Background: Research in Motion Ltd is a company founded by Michael Lazaridis in 1984. The company is based in Waterloo‚ Ontario‚ Canada where its global headquarters are located and has many other headquarters all over the world. RIM is world renowned for its wireless communications solutions and has been a market leader in the field for many years. RIM in 1999 produced its first product‚ the Blackberry 850 pager which allowed
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ALVA HERNÁNDEZ SADITH SANCHEZ HARO DOCENTE: DIEGO HERNAN SAGASTEGUI TORIBIO CURSO: BUSINESS TRENDS Trujillo‚ julio del 2013 BLACKBERRY 1. - ABOUT THE COMPANY BlackBerry is a line of Smartphones developed by the Canadian company called “Research In Motion” (RIM). They integrate mobile email service and typical applications like: address book‚ calendar‚ task list‚ memo pad etc.‚ as well as telephone capabilities on newer models. It is primarily
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Executive Summary In early 2002‚ Chris Wornald‚ as the director of strategic alliances for RIM‚ believed the tremendous synergy value offered from the acquisition of Slangsoft and its importance for RIM’s future Asian market. However‚ after his successful presentation on the deal to senior executives‚ one piece of archived news on Jerusalem Post got the attention from RIM’s director of legal affairs. The widespread panic and paranoia among Slangsoft employees‚ unrealized revenue from HP and multiple
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Group Analysis 3: Competitive Effects of Strategic Change Impacts on Appropriability and Sustainability of BlackBerry’s Position The precise nature of the Lenovo-BlackBerry M&A (see appendix for description) will determine whether this integration will lead to great benefits that outweigh the additional costs and risks. BlackBerry could immediately benefit from the transfer of complete ownership‚ as opposed to a mere contract or joint venture‚ signals confidence to BBRY stock investors (whose
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What is the context? • RIM launched its first BlackBerry in 1999 • A success in the « boardroom segment » especially thanks to the e-mail application • Its first competitot became first Palm and then the Motorola Q and severals Nokia models 1 BlackBerry Case How is the market in 2005? • More than 800 millions of mobile phones in the world • Among these 4‚7% of smartphones • So there is a huge potential from the « normal »mobile phones The smartphones market shares
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are important‚ maintaining the integrity of the core product is absolutely essential‚ and external development can put it at risk (Schilling‚ 2011‚ p. 205 Ebook).” The focus of this paper is about the history of BlackBerry‚ formerly known as Research in Motion (RIM). Research in Motion (RIM)‚ was founded by Mike Lazaridis of the University of Waterloo and Douglas Fregin of Windsor University in 1984; both of these men were Canadian engineering students. The company was founded with a focus on technology
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Research in Motion (RIM) Analysis The company Research in Motion (RIM) has had several quarters of decreasing revenue. As the article states‚ the price per share of RIM is at about $10. Three years ago this company’s price per share was at an astounding $140. Investors’ expectations of the company are also affecting the company. If analysts do not expect revenue to increase from previous periods‚ consumers and investors are less likely to invest in the company. One of the reasons RIM’s revenue
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in Motion (RIM) experienced explosive growth in both its own entity and from competitors in the Smartphone industry. The key areas of RIM’s focus are its research and development (R&D) sector and its ability to keep producing state of the art mobile devices. As RIM plans for expansion to keep its significant market share on data devices‚ management needs to be concerned about the approach taken to protect its cryptographic and software source code‚ as this is a key reason that RIM enjoys a competitive
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