organized and arranged. Peterson didn’t plan ahead but just expect it would go as he thought. He has not prepared both himself and for his staff to answer the question which may be asked. During the visit‚ the situation was totally out of his control. He didn’t provide information on the problems and solutions to the managements during their visits. Lack of communication with Jenkins and HQ on things happened in Biometra Before Jenkin’s visit‚ Peterson communicated little with Jenkins and HQ on the mess
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LEAD: Eric Peterson 1. What are the underlying causes of Erik Peterson’s problems? Leadership: - Hardy – Peterson tension: both lack of experience in the technical field; no clearly defined reporting relationship - Peterson’s lack of expertise: lose confidence‚ can’t win arguments with Green and Cantor - Curt – others tension - Corporate – GMC tension: conflict of interests‚ lack of communication (change of standard and equipments without notifying Peterson)‚ unaligned vision (target on
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ERIK PETERSON AT BIOMETRA-CASE ANALYSIS EXECUTIVE SUMMARY: Biometra is a small company based in the Boston suburb of Woburn which was recently acquired by Scientific Materials (SciMat)‚ in order to deepen its portfolio in vascular medical devices. Biometra focused chiefly on catheters‚ or tubes used to drain or inject fluids or to allow access of surgical instruments for medical procedures. The catheter would be the first product ever launched by Biometra and so its success was critical for both
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Overview This is a case about Eric Peterson‚ who was recently hired as a product manager in charge of sales and marketing of Biometra’s catheter. This product from Biometra‚ a subsidiary of Scientific Materials (SciMat)‚ was the first product ever launched by Biometra and so its success was critical for both Biometra and SciMat. From the case we see that even though Eric Peterson tries hard to meet the product target launch date‚ there are several issues that he and the organization are experiencing
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into details. Kind of micro-managing He at least had identified the problems and causes Weekly construction Meetings to involve everyone‚ yet some people weren’t active enough Established an inventory control system Actions to be taken by Peterson to improve the situation and to prepare for his upcoming meeting? He should build a detailed organogram of the company and define the roles and responsibilities of each employee He shouldn’t get involved in each and every issues for which his staff
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Erik Peterson Facts * Service was to begin to subscribers February 1‚ then April 1 * New to cellular industry * No VP of Ops so Peterson reports to Jenkins in his eyes (president and founder) but verbiage said “Jenks would pay close attention). Peterson actually reported to Jeff Hardy (D of Budgets and Plans). Peterson should have clarified reporting structure initially. Peterson didn’t respect Hardy due to never ran operating systems and young experience. * GMCT was in pre-operating
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Identity‚” written by Richard Jenkins‚ he shows us how a person establishes a certain social identity and how people come across views of others. He also makes a strong point to show the reader how some everyday situations let us find out too much about a persons’ social identity. Just as an example‚ in the text Jenkins explains how an immigration official at an airport is someone who could have access to information about some of the core pieces to your social identity. Jenkins also talks about how
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5. What can Peterson do to prepare for the meeting? 6. What are the most critical organizational issues for Peterson to deal with? Classify them into urgent and long term action items? 7. What went wrong during management’s visit‚ and what could Peterson have done differently? 8. What lessons does Erik Peterson’s story yield to you? As a management career aspirant‚ what steps you would take saving yourself from getting into such situation. 9. Do you agree with Richard Jenkin’s perspective
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its operating area. These problems began when local residents opposed the construction of GMCT’s “ugly” towers and Petersen feared the coveted local fire department communication tower would be denied for GMCT use. Embracing his role as a manager‚ Peterson acted pragmatically and promised free cellular service to the police‚ fire and emergency departments in the area in exchange for securing the fire department´s tower. Unfortunately‚ he was unable to convince Hardy to sign the agreement and failed
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Erik Peterson (A & B) Key Problems The key problems facing Erik Peterson are his lack of industry knowledge‚ his lack of clarity on the reporting structure above him and the problems that existed when Peterson first took over the project and the lack of a good plan to start with. Peterson lacks industry knowledge and does not have adequate backup in his own team with sufficient knowledge of starting up a new cellular division. Curt Andrews‚ his chief engineer had poor planning capabilities and
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