Leadership of Richard Branson By JACK PENDERGAST Dr. Jean Gordon Strayer University 03/15/2015 “A Leader is one who knows the way‚ goes the way and shows the way” – John C. Maxwell Richard Branson’s leadership style In the given paper‚ we have analyzed the dynamics of the leadership styles which can be applied to the organizations in order to get the maximum output from its employees. The organizational structuring and the leadership style that have been applied by Sir Richard Branson in the
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not just looking the parts. We are passionate about running our businesses as well as we can‚ which means treating our customers with respects‚ giving them good value and high quality and making the whole process as much fun as it can be.”—Richard Branson‚ Chairman History - Virgin Group is diversified grouping of more than 200 privately held companies. It included Virgin Atlantic Airways‚ Virgin Holidays‚ Virgin Rail‚ Virgin Retail Group‚ Virgin Direct‚ Virgin Cola‚etc. - Virgin
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Virgin Atlantic Airways came from an idea taken to Richard Branson by Randolph Fields in the early 1980’s. Original called British Atlantic Airways‚ VAA first flew from Gatwick to Newark with their single 747 on 22nd June 1984. Branson took the torch from Sir Freddie Laker’s Skytrain operation - which had been the pioneer of discounted transatlantic air travel‚ but suffered at the hands of BA’s price war to eliminate the competition. Virgin too didn’t have an easy ride with BA‚ and won substaintial
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established businesses. Virgin actively encouraged their employee’s personal expression – in creative thinking‚ speech and even dress. Sir Branson rebels by nature loved a good challenge and enjoyed bucking convention‚ and he would invent his own route to success by identifying the potential and hidden opportunities. ● Values: As per emphasized by Sir Richard Branson‚ the Virgin group embarked on consciously building Virgin into a brand which stood for quality‚ value‚ fun and a sense of challenge.
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serve the same functions as brand equity and corporate reputation. Richard BransonThe personal reputation and image of Richard Branson is outstanding. He is well respected for his unconventional approach to business‚ is often cited as a role model‚ nominated for enterprises‚ voted the most-popular businessman and named in London polls as the preferred choice for mayor despite never putting his name forward (Case‚ p.697). Branson possesses distinctive capabilities‚ including his ability to effectively
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line of clothing. Holding this disparate group of companies together is the combination of Richard Branson and the Virgin brand name. British entrepreneur Branson dropped out of boarding school at the age of 17‚ in 1967‚ to start his own magazine. That venture was an immediate success‚ establishing the foundation for what would become a multibillion-dollar conglomerate during the 1990s. Along the way‚ Branson would attain cult status in his home country--the result of his business exploits quests for
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Running head: THE LEADERSHIP OF SIR RICHARD BRANSON The Leadership of Sir Richard Branson Name University The Leadership of Sir Richard Branson GET Cheap CUSTOM ESSAYS at http://www.accnerd.com/products/custom-essay-service Every individual expresses unique leadership traits and behaviors that define the way they interact with their followers. Few business leaders have managed to make an impact on the world like that of Sir Richard Branson. His leadership style has been analyzed by experts
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Bibliography: : • Branson‚R. ‚ 2007. Business the Richard Branson Way: 10 Secrets of the World’s Greatest Brand Builder. 3rd Edition. Great Britain : The Random House Group Limited. • Brason‚R. ‚ 2009. Losing My Virginity : The Autobiography. Great Britain : The Random House Group Limited. • Branson‚R. ‚2009. Business Stripped Bare. Great Britain: The Random House Group Limited. • Branson‚R. ‚ 2012. Like A Virgin : Secrets They Won’t Teach You At Business
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well as some of its setbacks‚ Business Stripped Bare is a dynamic‚ inspirational and truly original guide to success in business and in life. This book is aimed far and wide and whether you are an executive‚ an entrepreneur or are just starting out‚ Richard strips business down to show how you can succeed and make a difference This entertaining read will be an invaluable business guide for years to come. Actually‚ “Business stripped bare” is not a classic managers book‚ like Peter Drucker or Frederisk
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this customer to never try again another line of this brand? Some commentators have found a big risk with Virgin’s approach stating that: "The greatest threat is that Virgin Brand may become associated with failure". Can that be possible? * Richard Branson’s is associated with the Virgin Brand‚ this sure has been the key to the success of this company‚ but can also his image fire back toward the Virgin brand if he gains a bad reputation? What can be the consequences? FACTS: Organizational:
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