Case Study for The New Beetle ———————————————————————————————————————— 1. What are the various market targets for the New Beetle available to Volkswagen? Describe each both demographically and psychographically. What are the pros and cons of each option? What are the appeals of the New Beetle to each group? VW beetle was once a icon car for American citizen‚ and it’s coming back with an brand-new design‚ the New Beetle can mainly target at both younger generation and specific target at baby boomers
Premium Volkswagen
The word rhinoceros is derived through Latin from the Ancient Greek: ῥῑνόκερως‚ which is composed of ῥῑνο- (rhino-‚ "nose") and κέρας (keras‚ "horn"). The plural in English is rhinoceros or rhinoceroses’. The collective noun for a group of rhinoceroses is crash or herd.[3] The five living species fall into three categories. The two African species‚ the White Rhinoceros and the Black Rhinoceros‚ diverged during the early Pliocene (about 5 million years ago) but the Dicerotini group to which they
Premium Rhinoceros
Critical Issues / Background Data: Volkswagen’s challenge is to launch the “New Beetle” with a smaller than typical budget ‚ identify target market segments‚ and determine the unique value proposition and positioning of the “New Beetle” with effective pricing in the small car category to determine the most effective strategy for the market launch. VW & Beetle Brand Perceptions: The VW brand has had issues‚ including customer perception of poor quality and reliability‚ low brand awareness‚ and
Premium Baby boomer Volkswagen Demographics
Eugene Ionesco’s "Rhinoceros": True Means Resides in Action not Words I awoke sweating. Breathing heavily‚ I glanced over at my clock and read the time. 4:00 AM. I wasn’t sure if this was reality or not so I ran my palm over my scalp. No bump. A sigh of relief came over me. "Phew‚" I said‚ "it was only a dream." This is a dream I have had often throughout the past couple of years. Each time‚ the bump in my dream gets bigger and bigger and each time I wake up I’m more and more frightened
Premium Theatre of the Absurd Existentialism Rhinoceros
American Oil Beetle The American Oil Beetle is a type of Blister Beetle. These beetles are referred to as oil beetles. They are called this because they release oily droplets of hemolymph when they feel threatened. When the beetle feels threatened or put under pressure‚ they will release a chemical called cantharidin‚ which creates blisters and will irritate the human skin. These beetles have a soft‚ and stout abdomen with a shell that looks like overlapping plates. The beetle has a slightly
Premium Lepidoptera Insect Beetle
segmenting the market is determining the segmentation variables. These variables can be categorized in Demographic‚ Psychographic‚ and Behavioristic. In segmenting the market for New Beetle‚ the results of the Arnolds Communication research on the Beetle consumers can be helpful. This research reveals the fact that VW Beetle consumers are young‚ slightly affluent‚ more educated and having different lifestyles and they enjoy more active driving style. So in terms of Demographic bases‚ Age‚ Gender‚ Income
Premium Marketing Volkswagen Lifestyle
Fosse April 11‚ 2012 The Porsche has always been a niche brand that makes cars for a small and distinctive segment of automobile buyers. “ The Porsche brand was created in 1931 by Ferdinand Porsche the man known for making the original Volkswagen Beetle one of the successful car designs of all time”(Kotler & Armstrong‚2010). Porsche began selling under its own name in the 1950’s‚ but not many cars were sold. The Porsche was considered a car for show and pleasure not a need. I will discuss
Premium Porsche Volkswagen Automobile
Did you know that Pine Beetles have destroyed over 80% of Colorado’s pine tree forests? If you think that is amazing wait until you hear that they have also gone through sixty percent of the interior pine forest in British Columbia and millions of pine trees have been killed by the infestation. You might be wondering what exactly is a Pine Beetle. Well‚ a Pine Beetle is a tiny five millimeter long bug that goes through and kills lots of pine trees. They are a problem because they are killing the
Premium Pine Beetle
simplicity‚ honesty and reliability came back again? Imagine a new Volkswagen…. Mission Impossible: Launch of the New Beetle Introduction At a time when American’s were sceptical about the purchase of imported cars‚ due to lack of availability of spare partes and costly repairs‚ heightening Germany’s existing image problem in the market‚ Volkswagen introduced the Beetle in 1949 which turned out to be a phenomenal success and envisaged a cult-following by the 60s. However due to factors‚ such
Premium Marketing Volkswagen
The New Beetle Question 1: Why was the current advertising campaign a success? In 1993 Volkswagen had record low sales but by the end of 1997 the VW brand had sold 137‚885 cars. That was an increase of 178% from it’s 1993 slump. It is safe to say that the the ’94 relaunch of VW on the American Market was a success. The “Drivers Wanted” campaign‚ developed by Arnold Communications‚ I believe was successful as a result of excellent market research and positioning. Arnold Communications undertook
Premium Marketing Baby boomer Volkswagen