Jones Blair Company Jones-Blair Company sells paint and related products throughout select states in the southern United States. The company’s best marketing strategy in an environment of declining paint demand. Not only is demand declining‚ but the company is also faced with increased competition from national companies‚ such as Kmart‚ Wal-Mart and Home Depot‚ who have the ability to mass merchandize their paint products. The paint industry is divided into three segments: architectural‚ OEM coatings
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Jones Blair Case Analysis Executive Summary: Jones-Blair needs to increase their sales while keeping their margins consistent with limited resources on advertising and sales promotion. With the four different alternatives present‚ the chosen alternative is to hire another sales representative rather than cut prices by 20%‚ increase advertising to $350‚000‚ or keeping everything the same. WIth the additional sales force‚ JB should set forth their focus on the non-DFW household market. Problem
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Do you remember when The Blair Witch Project came out and all of the positive reviews began flooding in? Well it seems director Adam Wingard does as well‚ because he made the same movie over again‚ expect unlike the original his movie‚ Blair Witch‚ isn’t good. Blair Witch is a direct sequel of The Blair Witch Project and takes place 20 years after the original. It follows Heather Donahue’s little brother‚ James Donahue‚ as he and a group of friends begin making a documentary about their search
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over and American citizens were exhausted. He used rhetorical devices such as religion‚ biblical references‚ and pathos to explain high hopes for the future of their country and express to his thoughts. The Civil War was the most vicious war the United States had to go through. The war made friends turn against each other and tore the country apart. The issues of slavery had divided the north and south. That is how Lincoln incorporated the rhetorical strategy of pathos. The North did not want to continue
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speech that is famously known around the world. King was a civil rights leader who was assassinated for protecting the rights and stolen opportunity of the black people. King uses a series of rhetorical devices and speech conventions to give meaning and impact towards the audience. Some of these conventions and devices extended metaphor‚ alliteration and anaphora. In King’s speech‚ extended metaphors were used many times to create imagery of racial injustice. He compares the unkept promises of freedom
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focuses on architectural pain coatings and sundries. With a growth rate at the approximate rate of inflation expected for 2005. Of the national $12 billion market‚ Dallas Fort-Worth (DFW) regional sales were estimated at $80 million dollars with Jones Blair capturing $12 million dollars. It is characterized by a slow growth rate that be attributed to a number of things such as the housing market‚ and the increase in products and materials that don’t require paint (aluminum siding for houses‚ injection
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Re: Jones-Blair Company New Marketing Efforts Executive Summary Mr. Barrett faces different propositions of where and how to organize corporate marketing efforts in the architectural paint coatings market under Jones-Blair Company. Each executive has a different proposal such as: increasing brand advertising‚ lowering paint prices‚ hiring new representative or keeping status quo. This executive community still has not decided on which proposition to choose. I recommend hiring a new representative
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In Dandelion Wine‚ Ray Bradbury uses a vast variety of rhetorical devices to emphasize Douglas imagination. The author describes his living area and the wonders he see’s. In lines 18-19 the writer highlights the "swarming seas of oak and maple." In the quote Bradbury imply that these trees resembles the swooshing;whirl wind sound that emits from rapid seas. The author states that when he said "swarming is being used to insinuate that the seas are vigorous‚ viscous and violent. Halfway to the passage
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Various persuasive techniques such as‚ rhetorical devices‚ must be incorporated in a persuasive document in order to successfully persuade the audience. Thomas Jefferson uses various rhetorical devices within ¨The Declaration of Independence¨ in order to create an effective argument‚ and to inspire action within his people. Within “The Declaration of Independence‚” Jefferson was able to express the colonies compelling reasons for separation through his electrifying phrases. Throughout the document
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Textual Analysis: The Blair Witch Project Horror movies always have one thing in common; the victim(s) and the monster. The monster typically is a human who uses some kind of weapon to demise their victim‚ and the victim usually finds a weapon to use against the monster‚ usually killing them. In the movie‚ The Blair Witch Project‚ that is not the case. The Blair witch is never seen in the movie‚ but uses nature to haunt her victims. The victim’s on the other hand only have a 16 mm camera‚ and
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