LITERATURE REVIEW Title: Consumer Attitudes towards Mobile Advertising The advertising industry is a lucrative business in Malaysia (Kwek‚ Tan & Lau‚ 2010). According to Yuqing and Guangjun (2010)‚ mobile marketing increases quickly because of the popularity of smart portable devices and advances in wireless technologies. Besides that‚ the study of attitudes toward advertisements is one of the important concepts in research on marketing and information systems (Blanco‚ Blasco & Azorín
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References: KLEIN‚ Maria. “New Branded World.” No Logo. NY: Picador‚ 1999 EDWARDS‚ Tim. “Consuming Passions – Fashion and Consumer Society” of Consumption. Buckingham: Open University Press‚ 2000 New study: What you wear could affect how well you work * Grindereng‚ Margaret P. "Fashion Diffusion." Journal of Home Economics‚ 59 (March 1967)‚ 171-174. * King‚ Charles W. "Fashion Adoption: A Rebuttal to the ’Trickle Down ’ Theory." In Stephen A. Greyser
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Chapter 2 REVIEW OF RELATED LITERATURE AND STUDIES In this chapter‚ the researchers discussed the different foreign and local literature that was gathered from books‚ magazines and related articles from internet. Related Literature Foreign Literature Age certainly seems to be an important factor for some SNSs‚ supporting the life phase concept. Although NaszaKlasa and Cyworld seem to have attracted multigenerational audiences and NaszaKlasa seems to encourage different age connections
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Review of Related Literature Reading is an important skill to help people learn from human knowledge and experience. Through reading‚ knowledge has greatly contributed to the growth of mankind. Reading is the fastest and simplest way to raise people’s educational level (Hung & Tzeng‚ 2001). Thus‚ reading also improves the cognitive perspective of a person. No people are more educated unless they read. Reading also enhances not only the brain‚ but the awareness of a person to different words
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Review of Related Literature Classification of Wastes A. Solid Waste B. Liquid Waste C. Sludge D. Hazardous Waste I. Waste Management A. Waste Management in Developed Nations 1. Solid Waste A) Landfills B) Recycling C) Incineration 2. Liquid Waste A) Management Plans B) Waste Water Treatment Facilities C) Injection Wells 3. Hazardous Waste A) Landfill B) Incineration B. Waste Management in Developing Nations 1. Solid Waste A) Landfills B) Recycling C)
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instruction and literacy. Santa Barbara‚ CA: Libraries Unlimited. Center for International Scholarship in School Libraries. (2009). Student Learning Impact Measure. Accessed 29 December 2009. (http://cissl.scils.rutgers.edu/) Daniels‚ H. (2004). Literature circles: Voice and choice in student-centered classrooms. Portland‚ ME: Stenhouse Publishers. Donham‚ J.‚ Bishop‚ K.‚ Kuhlthau‚ C. C.‚ & Oberg‚ D. (2004). Inquiry based learning: Lessons from Library Power. Santa Barbara‚ CA: Linworth Publishing
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Foreign Literature The relationships among stress‚ self-esteem‚ and suicidal ideation in late adolescents were examined in a group of college students. Multiple regression analysis indicated that both stress and self-esteem were significantly related to suicidal ideation; low self-esteem and stressful life events significantly predicted suicidal ideation. The hypothesis that self-esteem would moderate the effects of life stressors on suicidal ideation was supported at the .06 level. A significant
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Existing literatures trying to explain how Filipinos absorb information they get from online sources seem to be crude. More specifically‚ there have been no studies done to explore how information provided by different internet sources prompts Filipinos to exchange knowledge among peers and eventually result into social mobilization. The advancement of technology has brought us not only the easiness of communication and being connected‚ but also made us closer and to anything happening around us
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Related Literature The purpose of this study is to provide a LAN Based Voting System‚ Web Base Voting System and an Android mobile Voting Application for Immaculate Conception International (ICI). ICI has so far been using a paper voting system‚ which is the classic‚ and dragging way and made it difficult for students to give their full participation. the computer voting system‚ web base voting system and android application will help improve these difficulties by providing automated systems through
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Foreign First‚ you should know that fair and responsible lending has always been a concern of mine dating back to 1974‚ when I completed my studies at Stanford University and began my career in credit at Standard Oil of Indiana (AMOCO brand). That year I witnessed the enactment of theEqual Credit Opportunity Act (implemented by Regulation B)‚ whose purpose was to promote the availability of loans to creditworthy applicants and prohibit discrimination based upon gender and marital status (subsequent
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