REVIEW OF LITERATURE REVIEW OF LITERATURE INTRODUCTION Marketing by service industries are yet to gain momentum‚ especially when it comes to marketing by comniercial banks. In India‚ the liberalization of the financial sector has impelled all the players to redefine what business they are in and strategically think how to stay ahead in the existing business. Marketing orientation of banks is imperative for survival and success. EARLIER STUDIES Marketing of financial
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Abuse and Advocacy Literature Review The following review will cover resources from each team member for week 5’s final project‚ “Abuse and Advocacy Presentation”. The resources provided will cover topics‚ which will be discussed such as‚ three types of abuse‚ statistics and prevalence‚ advocacy services and their role in protecting elderly rights. It will also cover elder law services and how the protect the rights of the elderly. Literature Resources Muehlbauer‚ Melissa‚R.N.‚ M.S.N.‚ &
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ABSTRACT This article will attempt to provide a theoretical framework of the development of the self-congruent theory utilized in tourism by reviewing relevant literatures‚ highlighting landmark opinions and comparing the constructive models regarding pertinent issues‚ including destination image‚ destination branding‚ tourist destination choice‚ consumer needs‚ motivation‚ tourist segmentation etc. This article attempts to build a comprehensive model focusing on the vital role of self-congruity
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ADVERTISING TOURISM SERVICES Advertising‚ particularly in trade journals is a major weapon in the promotional armory of many business travel and tourism organizations. As business travel and tourism is a high-spending activity‚ advertising tends to be glossy and colorful. To be successful‚ however‚ advertising has to: _ be undertaken frequently to remind customers of brand names _ be integrated with other promotional techniques. The Internet Just as in leisure travel‚ the Internet is beginning
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Customer Service in Tourism Introduction The tourism industry has for long been known as one of the most profitable industry in the economic world today. The rapid growth of the said industry has increased in demand thus causing high competition in the sector. It is thus vital that quality customer services be implemented to win tourists in this very competitive industry. According to Noe (2010)‚ customer service defines
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2 Abstract Retaining a child at grade level has become popular due to the emphasis on accountability and standards in elementary education. This literature review provides a critique of the research examining the academic and socioemotional outcomes associated with grade retention. The push for student retention is demanded by school boards‚ school administrators‚ and teachers in spite of the overwhelming
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Introduction The Palm Jumeirah is a large artificial island built off the coast of Dubai comprising villas‚ Leisure and entertainment facilities. It was one of the largest and most ambitious projects of its kind‚ 25km2 of new land being created. The project was held by Nakheel. The Palm takes the shape of a palm tree and is divided into three main sectors: the trunk (the hub)‚ the fronds (mostly residential villas) and the crescent (shore protection and luxury houses). Aims & Objectives The
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Journal of Studies on Manufacturing (Vol.1-2010/Iss.1) Jain et al. / Supply Chain Management: Literature Review and Some Issues / pp. 11-25 Supply Chain Management: Literature Review and Some Issues Jinesh Jain*‚ G. S. Dangayach*‚ G. Agarwal*‚ Soumya Banerjee** *Department of Mechanical Engineering‚ Malaviya National Institute Technology‚ Jaipur(India) Email: jineshjain1234@rediffmail.com‚ dangayach@ gmail.com‚ agarwal.drg@gmail.com **Department of Computer Science & Engineering‚ Birla
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Literature Review Handout Liberty University Online Writing Center 1| Page Handout Description A review of literature is a critical analysis of a portion of the published body of knowledge available through the use of summary‚ classification‚ and comparison of previous research studies‚ reviews of literature‚ and journal articles (Subject Guides‚ n.d.). This handout discusses the reasons for writing a literature review and presents its various requirements. It examines what a literature
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The Learning Centre Getting Started on Your Literature Review A General Guide for Postgraduate Research Students There is no one single correct method to writing a literature review. Therefore‚ this resource is a guide only. Check with your supervisor/lecturer/school to ascertain whether there are any specific requirements for your literature review before proceeding. What is a Literature Review? A literature review is an examination of the research that has been conducted
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