Blue Ocean Strategy Plan MKT/421 Introduction In today’s competitive market where companies attempt to outperform one another by creating a brand new product or adjusting an existing product in attempts to appeal to a larger customer base are referred to as a Blue and Red Ocean strategy plans; “Red Oceans represent industries in existence today‚ and the industry boundaries are defined‚ accepted‚ and the competitive rules of the game are understood. Blue oceans denote all the industries
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Blue Ocean Strategy Stephanie Copenhaver MKT/421 December 15‚ 2014 Fritz Beiermeister Blue Ocean Strategy What is Blue Ocean strategy and the importance of it? Blue Ocean Strategy is the creation of a new product that is not used in the market and there will be no competitors for this product. By having no competition in this market place it will help decrease the company’s costs but will give the company new customers so the value will go up. It is a theory that was created by INSEAD professors
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low cost or differentiation. The two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them‚ lead to three generic strategies for achieving above average performance in an industry: cost leadership‚ differentiation‚ and focus Cost leadership Strategy: This strategy involves the firm winning market share by appealing to cost-conscious or price-sensitive customers. This is achieved by having the lowest prices in the target market segment‚
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Wikipedia: A Blue Ocean Strategy Section A: Group 4 Analysis of Wikipedia‚ as a Blue Ocean Strategy Wikipedia‚ the collaboratively edited free internet encyclopaedia is a household name. Launched in 2001 by Jimmy Wales and Larry Sanger‚ it has now grown to be the seventh most visited website with approximately 365 million users worldwide. How is it that the small encyclopaedia market grew more than a hundred times in the space of 8-10 years and changed its orientation in such a path breaking
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2012. (You will be advised of precise date and venue) ---------------------------------------------------------------------------------------------------------------- Assessment Type: [Assignment: Group Oral Presentation for a new business strategy] -------------------------------------------------------------------------------------------------- Indicative Assessment Requirements for the Module: Group Presentation and supporting documentation (equivalent to an overall maximum of 3000
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Ques 1:- “Strategy” and “Strategic Planning” is something that is done once a year which results in a report. Others think it is market position‚ operational effectiveness or an idea or business model. Strategy is choosing to perform different activities that can be preserved and that will provide a sustainable competitive advantage. It is a mental exercise. It is a way of thinking about the world and approaching business. Strategic planning is a process to produce innovative and creative ideas
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4. Strategic management stage that corrective actions are taken. (ch. 1) 5. Examples of activities at the strategy formulation stage of strategic management. (ch. 1) Examples of activities at the implementation
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MANAGEMENT PROCESS Strategy: A strategy is a plan of action designed to achieve a particular goal. Art & science of formulating‚ implementing‚ and evaluating‚ cross-functional decisions that enable an organization to achieve its objectives Some Examples • Geographic expansion • Diversification • Acquisition • Market penetration • Retrenchment • Liquidation • Joint venture Strategic Management: It includes: 1. Making Strategies (Decisions) 2. To work upon those strategies Strategic
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Policy Final Exam Review 1: Strategic Management: set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning (both external and internal)‚ strategy formulation (strategic or long-range planning)‚ strategy implementation and evaluation and control. Emphasize the monitoring and evaluating of external opportunities and threats in light of a corporations strengths and weaknesses. 2: 4 phases of strategic management:
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Businesses typically generate a strategy to help their plan become a reality as they began to put it in motion. Some strategies work out for the better of the organization and some strategies have to be reevaluated. Strategies are formed on either a business‚ corporate‚ or international level. Throughout the world‚ there are billions of businesses that function using different strategies. Starting with Altria Groups‚ this organization uses the growth and retrenchment strategies. According to Wild and Wild
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