Kevin Lane Keller Conceptualizing‚ Measuring‚ and Managing Customer-Based Brand Equity The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the marketing of the brand. A brand is said to have positive (negative) customer-based brand equity when consumers react more (less) favorably to an element of the marketing mix for the brand than
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Study Of Airport Retailing In India Foreword 2 1. The Journey So Far 3 1.1 Mapping the Development 1.2 Policy Changes in Civil Aviation 1.3 Evolving Business Model 2. Airports Today 10 2.1 Key Industry Drivers 2.1.1 Passenger Traffic 2.1.2 Air Cargo Industry 2.1.3 Aircraft Fleet 2.1.4 Maintenance‚ Repair and Overhaul 2.2 Stakeholders ’ Perspective 2.2.1 Airports Authority of India 2.2.2 Current Private Players 2.2.3 Infrastructure Committee of the Planning Commission 2.2
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A STUDY ON GENERAL BANKING (BANKING ROUTINE) AT BANK OF INDIA (BOI) [pic] PROJECT REPORT SUBMITTED FOR THE AWARD OF THE DEGREE OF BBA GGSIP University SESSION: 2009-2011 Under the guidance of Mr. BOI SUBMITTED BY: POOJA MATHUR ACKNOWLEDGEMENT The
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ABSTRACT Retail Management has become a very challenging job as the organisations are to face a rapidly changing socio-economic environment and to face stiff competition due to globalisation. Many universities in India have included retail management as a subject of study in the fields of Commerce at various levels. Retail Management is universally relevant. The commerce curriculum is incomplete without a paper on retail management. Important retail management concepts have been explained
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INDIAN RETAIL INDUSTRY INTRODUCTION The India Retail Industry is the largest among all the industries‚ accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. Shopping in India have witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of
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[pic] Foreign Direct Investment in India THIRD YEAR BCOM HONORS Project Done By: Anushree Bhartia – Roll 281 Juhi Mandhyan – Roll 290 Richa Chajjer- Roll 270 Nilam Jhawar- Roll 181 Yamini Saraf – Roll 339 SUPERVISORS CERTIFICATE This is to certify that Ms…………………………………………………….a student of BCom Hons in Accounting and Finance
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Study on Profitability Drivers of Indian Retail Industry and their formats” and “challenges to unorganized retails in the current scenario”. Submitted to: Mrs. Ambika Rathi INDEX CONTENTS PAGE NO Acknowledgement 4 Preface 5 Executive Summary 6 Today’s Retail in India 7 - 8 Key Points of Indian Organised Retail Industry 9 Formats in Indian Organized Retail Sector 10 Top Major Retail Players in India 11 Objectives of the Study 12
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RETAIL BANKING DEFINITION: “Retail banking is typical mass-market banking where individual customers use local branches of larger commercial banks. Services offered include: savings and checking accounts‚ mortgages‚ personal loans‚ debit cards‚ credit cards‚ and so” The Retail Banking environment today is changing fast. The changing customer demographics demands to create a differentiated application based on scalable technology‚ improved service and banking convenience. Higher
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PROJECT REPORT ON: RETAIL SUBJECT : MANAGERIAL COMPETENCY AND CAREER DEVELOPMENT PURPOSE : To provide the industry scenario of retail sector And
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’FOREIGN DIRECT INVESTMENT - FDIAn investment made by a company or entity based in one country‚ into a company or entity based in another country. Foreign direct investments differ substantially from indirect investments such as portfolio flows‚ wherein overseas institutions invest in equities listed on a nation’s stock exchange. Entities making direct investments typically have a significant degree of influence and control over the company into which the investment is made. Open economies with skilled
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