Cited: Johnson‚ Steven. The Ghost Map. New York City: Penguin Group USA Inc. ‚ 2006.
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“Cartographers have strongly emphasised the visible‚ the tangible‚ the static‚ the physical and the historical values over the invisible‚ intangible‚ dynamic‚ human and futurist aspects of the world.” Cartographers have long ago developed maps for understanding the complexity of our environment. Whether it started for war or general education‚ cartography has developed over time in an astonishing way. While analysing the quote ‘Cartographers have strongly emphasised the visible‚ the tangible
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customers toward the products (e.g.‚ current market shares of the products). Maps generated by this software are spatial representations in Euclidean space that have the following characteristics: (1) The pairwise distances between product alternatives directly indicate the “perceived similarities” between any pair of products‚ i.e.‚ how close or far apart the products are in the minds of customers. (2) A vector on the map (shown by a blue or red line) indicates both magnitude and direction in the
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Map Projections A way of representing the earth’s curved surface on a flat surface of map is known as map projections. A globe represents the most accurate position‚ place of different things present on earth but a globe is not practical for many of the functions for which we require a flat map. Map projections help us to represent most of the earth’s surface at a wide variety of scales‚ on a flat‚ easily transportable surface. A globe is the true representation of distance‚ direction‚ area‚
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Karnaugh map From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search | This article includes a list of references‚ but its sources remain unclear because it has insufficient inline citations. Please help to improve this article by introducing more precise citations where appropriate. (June 2010) | For former radio station KMAP (1962-1968) in Dallas-Fort Worth‚ see KRLD-FM. An example Karnaugh map The Karnaugh map (K-map for short)‚ Maurice Karnaugh’s 1953 refinement of Edward
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Perceptual maps are used by companies to observe how they stand up to their competition through the eyes of the consumer. By giving a snapshot of what the consumer is thinking‚ perceptual maps help companies compare attributes such as price‚ design‚ and quality of a particular product. The quantity of attributes used in perceptual maps can be endless but usually only four attributes are used depending on the product. It is absolutely vital for companies to choose the correct attributes on the grid
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perceptual maps that show consumer perceptions of their brand versus competing brands on attributes that are important to the consumer‚ whether functional or symbolic. Perceptual Maps are useful for these key reasons: Assessing strengths and weaknesses relative to competing brands along certain criteria important to the customer. This is revealed by the positions of the marketer’s brand and competing brands along the axes. Identification of competitive advantage for the brand Perceptual maps show
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Identification of Mystery Plasmids Abstract Plasmids serve as important tools in genetics and biotechnology labs‚ where they are commonly used make many copies of a particular gene. The aim of this experiment was to identify three mystery plasmids based upon their characteristics; such as size‚ antibiotic resistance‚ lacZ profile and conjugative properties. The results obtained showed that plasmid number2 was the pDSK519 plasmid and its size was 26229.58 Bp. Plasmid pDSK519 also was found to be
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Running head: Perpetual Maps Page 1 Perpetual Maps Catherine Miller MKT/421 October 22‚ 2012 Ricci Rizzo Perpetual Maps Page 2 Perpetual Maps Thorr Motorcycles‚ Inc. is a $5 billion company that manufactures different models of motorcycles. One of the high brand images in this company’s market is the CruiserThorr power cruiser model. Although this is a high brand‚ sales have begun to decrease. The company has blamed the declining sales on the high cost and the aging target
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! " # %& $ & ’ 1 Acknowledgements My thanks go to all the individuals who took time to answer my questions during interviews in the UK and Pakistan and to explain and demonstrate their mapping methodologies and outputs to me. I’m especially grateful to OPPRTI and ASB in Pakistan. This report would not have been possible without their professional and dedicated organisation of my itinerary in Karachi and in Faisalabad and Jaranwala and their openness to all my questions and comprehensive
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