Economics © Centre for Promoting Ideas‚ USA Consumers’ Purchase Intentions in Fast Food Restaurants: An Empirical Study on Undergraduate Students Huam Hon Tat * Seng Sook-Min Thoo Ai-Chin Amran Rasli Abu Bakar Abd Hamid Department of Management Faculty of Management and Human Resource Development Universiti Teknologi Malaysia‚ 81310 UTM Skudai‚ Johor‚ Malaysia Phone: +607-5531816‚ E-mail: huam@utm.my‚* Abstract The fast food industry in Malaysia is facing increasingly competitive challenges as with
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Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation‚ satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels and the
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designed for a restaurant that will provide the residents of Belize City and Cruise Tourist with heart healthy meals. It is operated by two partners. Tiffany Bonner acting General Manager and Rose Reynolds nutritionist cook. We plan on hiring Emmett Arthurs‚ Troy Gabb‚ Tamara McDonald‚ Rebecca Flores each holding a specific post. The plan is to obtain a loan of fifteen thousand ($15‚000) for start-up capital. The partners are actively involved in the everyday running of the restaurant and will collect
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Marketing a Restaurant That you can be Proud of Submitted By: Ryan Burns Submitted To: Professor Linda Berg Date: 3/25/2013 Executive Summary Falling behind to the restaurant across the street? Are you losing business and watching repeat customers slowly start not returning? A restaurants ability to change with the marketplace and its target markets is essential for success‚ especially in our economy at this time where disposal income is much lower. New ideas‚ new strategies and monitoring
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Abstract When evaluating a firm‚ several factors must be determined to make an educated decision to invest in the company or not. Darden Restaurants is the world’s largest full service restaurant chain and offers many competitive advantages. During the current economy‚ many firms are closing their doors and turning to other forms of work. Darden’s economic trends and strategies are discussed and also the tactics to achieve these strategies. Darden has an excellent human resources department and
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CHAPTER I Introduction The restaurant business is a challenging but exciting venture. It can often prove to be extremely competitive since food as it’s the main product is one of the basic needs and people tend to allocate majority of their income for food. As mentioned‚ this business is a challenging one so those who want to engage into this kind of investment should be fully prepared to handle all the issues and problems that they will encounter in the operations of their business. When entrepreneurs
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Memorandum A restaurant is a type of business that I would like to own after my graduation. My entire childhood was based on family restaurant‚ because my parents owned one. I liked the busy life style‚ and a place full of different people. I also liked challenges associated with it‚ and new ways of making the place better and more competitive. When I came to USA‚ I understood that this is what I want to do here‚ and I know that with some of my unique ideas I am able to create a successful
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for the entrepreneur. A recognized form of strategy and tactics is the business plan. The following paper represents a proper business plan for new restaurant named Wasabi. This work includes analysis of market‚ marketing strategies‚ products and effectiveness. Also‚ the work represents proposal for" investments. Description of the new venture Restaurant "Wasabi" is created in order to get profit at the expense of the organization and development services. Also‚ business aims to provide affordable
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Soccer Specific Aerobic Endurance Training Soccer Specific Aerobic Endurance Training Purpose The purpose of the is study was to design a dribbling track and a playing session that fulfills the criterion of effective aerobic interval training‚ and determine whether heart rate is a valid measure of work intensity in soccer specific endurance training (Hoff‚ Wisloff‚ Engen‚ Helgerud‚ 2002‚ p.218) Methods 1. Subjects: Six Norwegian athletes who were volunteer first division players whose
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VOIP OVERVIEW This particular project is a solution developed to communicate between the users across worldwide through Internet. A message or information can be sent via many medias such as it can be telephonic‚ telegrams‚ fax etc to the recipient. Each such information requires a high level of security. To maintain such security and smooth completion of any communication it requires more time and human effort in manual systems. The entire process has been automated using JAVA
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