Title of dissertation: Social Media as Marketing Instrument In Module Quantitative Business Research Methods Lectured by Prof. Dr. Josef Neuert Authors: Cenk Yildirim Table of Contents 1. Introduction 3 2. Overview of Social network 4 2.1 Definition 4 2.2 Types of Social Network 4 2.3 Social Network as a Marketing tool 6 3. Previous Research 7 4. Hypothesis 8 5. Research Design 9 5.1 Nominal and ordinal scaled questions 9 5.2 Demographic Data 10 5
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Why Social Media Has Become So Important to Brand Advertising XXXXXXX XXXXXXXX XXXXXX XXXXXXXX June 5‚ 2014 Table of Contents Abstract…………………………………………………………………………………………....3 Introduction………………………………………………………………………………………..4 Literature Review………………………………………………………………………………….6 Use of Social Media Marketing…………………………………………………………………...6 Figure 1 – Benefits of Social Media Marketing…….…………….……………………....6 Figure 2 – Civil Subdivisions Graphic ………..…………........………...14 Weaknesses
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Social media are computer-mediated tools that allow people to create‚ share or exchange information‚ ideas‚ and pictures/videos in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0‚ and that allow the creation and exchange of user-generated content."[1] Furthermore‚ social media depend on mobile and web-based technologies to create highly interactive
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Social Media’s Effect on Marketing Since commerce began‚ businesses have always looked for creative and innovative ways to sell their products‚ using any means to convince potential customers that buying their product will help improve their lives. As society’s values change‚ marketing professionals have had to adjust their methods of communicating the value of a product or service to customers. In the 21st century‚ with the economic competition as high as it has ever been‚ marketing professionals
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What’s Your Social Media Strategy? Case study VILNIUS‚ 2011 TABLE OF CONTENT Įvadas 3 Predictive practitioner approach 4 The “social media champion.” 6 The “social media transformer” 9 Creative Practitioner Approach 11 Concept of Social Media 13 The Source 15 Social media is a phrase being tossed around a lot these days‚ but it can sometimes be difficult to answer the question of what is social media. If MySpace is a social media site‚ and Mag.nolia is a social media site‚
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of Consumers and Organisations on Green Marketing. Mieke van Kaam a research proposal – 22 April 2012 Table of Contents 1. Background 3 2. Problem statement 3 3. Research objectives 4 4. The scope and limitations of the proposed research 4 5. Literature review 6 5.1. Green fever –A load of Greenwash or not. 6 5.2. How green can you go? 7 5.3. Lets collaborate! 7 5.4. Consumer evolution 8 6. Research plan 9 6.1. Description of research subjects and design 9 6.2. Sampling plan
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Social Media and Marketing Module 6 TurboTax has strong name recognition from Intuit’s software Quicken. How did this affect the company’s Twitter strategy? TurboTax‚ tax software maker‚ had customers very passionate about their software and it was greatly useful for them for only a short period of time which was during tax season (Barker‚ 2013). The company started a customer retention program when brought in some needed expertise to the space Barker‚ 2013). The company figured they
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Tools And Strategies To Evaluate And Justify Your Social Media Investment Tools And Strategies To Evaluate And Justify Your Social Media Investment presented by John Haydon Tools And Strategies To Evaluate And Justify Your Social Media Investment Who is John Haydon anyhow? President / Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge‚ MA Speaker / Presenter at Techsoup.Org‚ Philanthopy.Com‚ NetworkForGood.Com and several conferences. Over 7 years of experience
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Describe‚ discuss and analyze Internet Marketing Possibilities Coca-Cola has several venues for their marketing possibilities. Using the Internet will attract the people who are interested in the product and is available 24/7. In this particular decade anything and everything can be found‚ researched‚ purchased‚ and sold. According to the Why Use Internet Marketing (2011)‚ the following market stats: 70% of Smartphone users use their phones while shopping per Google 30% of all restaurant search
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MK110 Midterm Exam 1. Visit www.thecoca-colacompany.com/socialmedia/ where you’ll find Coca-Cola’s social media policy. Identify the three key components WOMMA recommends be included in a corporate social media policy. How could the policy be improved? 2. What is a monetization strategy? Visit Twitter.com and explain how Twitter monetizes its business. Do the same for FourSquare. 3. What are the characteristics common to communities‚ whether offline or online? 4. Analyze a brand profile
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