+ FACULTY OF COMMERCE DEPARTMENT OF RETAIL MANAGEMENT AN ASSESSMENT ON HOW PRODUCT BRANDING AFFECTS CONSUMER PURCHASE DECISIONS IN RETAIL OUTLETS.CASE STUDY OF TM SUPERMARKETS. BY CHIDHKWA ARTHUR HILTON R101422F A PROPOSAL SUBMITTED TO THE FACULTY OF COMMMERCE IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE BACHELOR OF COMMERCE (HONOURS) DEGREE IN RETAIL MANAGEMENT. 2013 1 TITLE An assessment on how product branding effects consumer purchase decisions in Food Market Chain Group (FMCG) goods
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Abstract Ecommerce provides customers with the convenience to buy the products they need instantly from the convenience of their offices‚ homes and anywhere provided they can access a computer connected to the internet. Business competitive edge improves because they can trade on the global market place. It also gives businesses recurring revenues based on recommending products to customers‚ through goods previously brought by customers. This is what is called up selling and cross selling. However
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Lyceum of the Philippines University College of International Tourism and Hospitality Management RESEARCH PROPOSAL 1.0 Working/Title A STUDY OF THE CUSTOMER’S SATISFACTION ON BAYLEAF HOTEL | 2.0 Name of Proponents Gumapac‚ Ronavelle N. Macaya‚ Mary Grace F. Bautista‚ Mary Joy S. | 2.1 College/Department College of International Hospitality Management | 3.0 Statement of the Problems/Objectives of the Study These questions will enable the researchers to have a clear
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…………… 03 Review of Related Information and Literature …………… 05 Review of Related Literature …………… 08 The Research Problem …………… 10 The Research Question …………… 11 The Hypothesis …………… 11 Statement of Hypothesis …………… 12 Variables Involved …………… 12 Purpose of Research …………… 13 Research Procedure …………… 15 (A) Research Design …………… 15 (B) Data Collection Methods …………… 17 (C) Survey instruments …………… 17 Reports
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Brand loyalty and involvement in customers of cellular networks Presented To the Faculty Of The Department of Management Sciences IQRA University Gulshan Campus In the fulfillment of Course “Research Methodology” EDP Code (9140) Submitted to Sir Tehseen Javaid Submitted by Group No # 6 Fahad Ahmed Farooqi (7937) fahad.876@hotmail.com Faraz Ahmed Malik (4255) farazahmedmalik87@gmail.com Farhan Ali Khan (3796) farhan.exe@gmail.com Muhammad Azeem (6834) azeemm950@gmail.com Muhammad
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LITERATURE REVIEW Customer Loyalty The companies must provide efficient services for meeting customer expectation in order to get loyal customers. For this they must be able to understand their behavior in a better way. This is what Hossain et al (2011) said in a study on customer loyalty and the factors that influences it. It was further said that customer retention is becoming a very important factor for companies to be successful and often for their ultimate survival. Moisescu (2005) in a conceptual
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MBA THESIS PROPOSAL GUIDELINES 1. INTRODUCTION The aim of this document is to give MBA students practical guidance about their thesis proposal. In addition to some general comments‚ the actual structure that should be followed in presenting the proposal is also outlined. The research proposal can serve many useful functions. The most important is that it helps the student to think out the research project he/she is about to undertake and predict any difficulties that might arise. For those who are
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Research Proposal 1. Introduction The proposed research name is ‘perception about real estate business in Bangladesh’. This research is important to understand the update scenario about whole real estate business in Bangladesh. This research may help to uncover problems of the industry and real estate customers. We hope that this research will help us to get knowledge about problems; scarcity of resources that consist of real estate‚ emerging prospects and opportunities those will help us to take
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A PROJECT REPORT ON M- COMMERCE [pic] Submitted to: Submitted By: Ms Suman Bhatnagar VARSHA SHARMA Sr. Lecturer ( Computer Science) Roll no. 7 CS 52 IV yr. (VII Sem) ACKNOWLEDGEMENT It gives me great pleasure in expressing my humble gratitude to Ms. SUMAN BHATNAGAR Faculty of MCA Department under whose valuable and dynamic guidance‚ this work has been carried out. I have
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Page 1 of 8 RESEARCH PROPOSAL “HOW TO MEASURE GUEST SATISFACTION AFTER ATTENDING AN EVENT” Page 2 of 8 MNG00415: Tourism and Hospitality Research and Analysis Background In the events industry‚ it compromise of the collaboration between the event planners and clients who engaged the event company to run the event for them. It compiles of many different types of events such as corporate‚ exhibitions and company parties events. For each individual event has their very own specific
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