considered to be influential in evaluating the success of brand extension. This research work is perused to evaluate the effectiveness of brand extension strategy in personal care products in general and brand extension strategy of Dove brand of Unilever. The report will elaborate whether brand extension strategy of Dove was successful one considering the variable mentioned above. The report is prepared based on customers’ responses collected through survey and observations of branding expert to assess
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SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC AND PRIVATE UNIVERSITIES IN TANZANIA Kayita Sulaiman
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improvements. Research Objectives To critically review the literature related to operation of bars‚ and the situation of region St. Julian’s. The situation of St. Julian’s mainly contains macro environment like government‚ place‚ climate‚ and culture‚ etc. For operation‚ the literature will include running‚ cost saving‚ pricing‚ promoting‚ etc. To access the guests and staffs in those bars‚ combining with literature‚ analysis the situation of bars there which include competitors‚ customers‚ promotions
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Research Project Proposal Topic: Abortion Psychology 101 Jasmine Payne Summary of Background Research Abortion is a controversial topic that has plagued the country for decades. Even after the 7-2 Supreme Court trial (Roe vs. Wade) made it legal for women to choose to get abortions. This decision was based off the right of privacy coupled with the agreement between the woman and the state. Due to this decision abortion rights vary from state to state‚ in fact‚ about 85% of United States
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(Hons) Management LLC 3114 – RESEARCH METHODS DISSERTATION Assessing Customer Satisfaction on Credit Cards issued by The Mauritius Commercial Bank Ltd. Name of Student: Pierre Student ID Number: Date: 21 April 2013 Table of Content Abstract Introduction Brief preamble of The Mauritius Commercial Bank Ltd. Objectives of the study Rationale of the study Research Aim and Objectives Literature Review
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Research Proposal on Obesity About one in five American kids is overweight enough to be considered obese (Parr 45). Obesity being 20% or more overweight‚ is considered a disease because it is associated with so many health problems‚ like heart disease and diabetes. Being obese as a child usually leads into being obese through adulthood. “One third of adults are obese‚ and a third of these got that way in childhood” (Parr 53). That is why it is so important to keep kids from becoming overweight
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Koschate‚ & Wayne D. Hoyer The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective Despite the strong recognition that customer satisfaction should be viewed from a dynamic perspective‚ little is known about how the satisfaction judgment develops over time. Therefore‚ this study provides a dynamic analysis of the simultaneous influence of cognition and affect in the satisfaction formation process. The results of an experimental study based on a real consumption
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Marketing Research Project Proposal I proposed to do my final course project on market research on service quality at Starbucks Coffee restaurants. Background on Company Beginning in 1971 with only one shop in Settle’s historic Pike Place Market for coffee and tea‚ Starbucks has managed to become one of the most successful companies in the world. It has become number one in the coffee industry. As of June 2012 Starbucks owns 19‚763 coffee shops in 59 countries which includes 12‚848 in the
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Title A study on the factors affecting nurses’ job satisfaction in oncology wards of an acute hospital in Hong Kong Question What are the factors affecting nurses’ job satisfaction in oncology wards of an acute hospital in Hong Kong Aims and objective of the study The aim of the study is to identify factors affecting nurses’ job satisfaction in oncology wards of an acute hospital in Hong Kong. The objective is to address the issues concerning the identified factors in order to explore
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SAMPLE RESEARCH PROPOSAL PROMOTING GOOD GOVERNANCE IN PUBLIC INSTITUTIONS OF GHANA: THE ROLE OF THE INTERNAL AUDITOR 5/5/2009 SCHOOL OF BUSINESS‚ UNIVERSITY OF CAPE COAST‚ GHANA ISHMEAL OFORI AMPONSAH (STUDENT) Table of Contents Introduction 1 Background of the Study 1 Problem Statement 2 Management Question: 2 Research Questions: 2 Hypothesis: 2 Objectives 3 Significance of Study 3 Literature Review 4 Definition of Internal Audit 4 Role of the Internal Auditor in governance
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