[pic] [pic] Company profile Pantaloon Retail (India) Limited‚ is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay)‚ the company operates over 12 million square feet of retail space‚ has over 1000 stores across 71 cities in India and employs over 30‚000 people. The company’s leading formats include Pantaloons‚ a chain of fashion outlets‚ Big Bazaar‚ a uniquely Indian hypermarket
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Country of origin‚ consumer ’s Perception and Brand Image Introduction The impact of country of origin (COO) on the consumer ’s perception of products has been one of the most widely studied areas of international marketing. Increasing globalization of today ’s business has resulted in unprecedented problems for manufacturers‚ marketers‚ and consumers (L. Y. Lin & Chen‚ 2006). The country of origin (where a product is made) touches both consumer evaluations of the product as well as the firm
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The Importance of Corporate Social Responsibility in the Brand Image – Abstract The purpose of this paper is to investigate the relationship of the consumer perceptions about the branding of organizations that invest in social responsibility and the consumer behaviour regarding loyalty and willingness in paying a premium price. Reviewing the literature about Corporate Social Responsibility (CSR)‚ Corporate Social Performance and Corporate Financial Performance‚ some questions arise: do consumers
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We live in a world surrounded by the media’s images of beauty and sexuality. As consumers of marketplace goods we are all to often influenced to purchase beautification items and or goods in order to accomplish an individual feeling within ourselves. That very feeling within ourselves it what is today considered self-image. In today’s culture the media’s projections of beauty serve as recommendations of what our bodies should look like in order to be considered sexy or beautiful. This has brought
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The influence of the media on women’s body image has gradually expanded. Body image refers to people’s perception and evaluation of their bodies‚ including how individuals perceive their bodies‚ and how they perceive others to evaluate their bodies. A positive body image is very important for everyone; it can let people feel comfortable and confident in their body. Writing in the Women’s Studies Encyclopedia‚ Freedman argues‚ “women tend to distort body image in the negative direction‚ just as depressed
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affect the media‚ for example movies‚ magazines‚ music‚ television shows and internet‚ on women’s body image. There is a bundle of stigma that corresponds with young teen women and their culturally accepted body image. This ideal can be represented to be the young‚ tall‚ and drastically thin individuals (Tiggemann‚ 2006‚ pg. 523). So this new trend or what not‚ the current unrealistic body image is thought of as the new beautiful or sexy‚ there are a lot of young teen women that are suffering from
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A STUDY OF BRAND LOYALTY TOWARDS THE ORGANIZED RETAIL STORES Research Project Report Submitted to the Punjab Agricultural University in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION in MARKETING MANAGEMENT (Minor Subject: Economics) By Akhil Bhardwaj (L-2010-BS-01-MBA) Department of Business Management
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(Clow/Baack) Chapter 2 Corporate Image and Brand Management 1) Applebee’s rebuilt its brand by acquiring IHOP. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 2-1 2) A firm’s image is based on the feeling consumers and businesses have about the overall organization and its individual brands. Answer: TRUE Diff: 1 Question Tag: Definition (Concept) Objective: 2-1 3) Effective marketing communications are based on a clearly defined corporate image. Answer: TRUE Diff: 2 Question
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Female Celebrity Body Image in the Media When you are a celebrity and constantly in the spotlight‚ body image is one of the various imperfections the media focuses on. When entering this particular profession‚ most of the time celebrities aren’t prepared for the constant harsh remarks from the tabloids. In some cases‚ celebrities often times develop depression or a disorder such as anorexia or bulimia. The rest of the population then sees how celebrities react to try to be what the media interoperates
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REPORT ON Brand Image of ACC Cement in the Cement Industry SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO FACULTY OF MANAGEMENT (Punjabi University‚ Patiala) Faculty Guide: SUBMITTED BY: Ms Kavita Amit Kumar MBA-3rd Roll no. 5277 CHANDIGARH GROUP OF COLLEGES‚ GHARAUN 2010-2012 CERTIFICATE OF APPROVAL This is to certify that the project report entitled “Brand Image
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