are stepping up. Their promotional activity to the extent that sales and special offers have become everyday affairs‚ rather than end of season stock clearances. As a result margins are being eroded to dangerously low levels. Some retailers like Pantaloon have introduced card-based collector schemes that give electronic points. According to the customer’s spend‚ which are subsequently exchanged for gifts or Discounts. The more strategically minded retailers are introducing systems that monitor Customer
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The role of advertising in brand image development Introduction The notion that there is no objective reality and that people trade in the realms of perception and image represents one of the most important tenets of human understanding. Nowhere is this more true than in the area of human relationships with business organizations‚ i.e. the domain of marketing. Indeed images at all levels of marketing have taken on an increased importance in recent times. Corporations have become obsessive
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Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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1. What is the brand image and sources of equity for the NIVEA brand? Does it vary across product classes? How would you characterize their brand hierarchy? NIVEA’s brand image comes from providing quality skin care‚ personal care‚ and face care/cosmetic items. Their source of brand equity comes from NIVEA Crème‚ which is their best selling product. The NIVEA brand is best known for care‚ protection‚ mildness‚ reliability‚ simple‚ and pure. Consumers continue to purchase and trust this product based
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A044 COMPANY OVERVIEWMPANY * Pantaloon Retail (India) Limited (PRIL) was set up as Manz Wear Private Limited on October 12‚ 1987. * On September 25‚ 1992 Manz Wear Private Limited became Pantaloon Fashions (India) Ltd. * It operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. * Headquartered in Mumbai (Bombay)‚ the company operates over 12million square feet of retail space‚ has over 1000 stores across 71cities in India and employs
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PANTALOON RETAIL is the flagship company of Future Group‚ a business group catering to the entire Indian consumption space. FUTUREGROU‚ led by its founder and Group CEO‚ Mr. Kishore Biyani‚ is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group‚ group subsidiaries are present in consumer finance‚ capital‚ insurance‚ leisure and entertainment‚ brand development‚ retail real estate development
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STUDY: Retail store is the place where the customers take a decision on the purchase of the products offered by the retailer. The store also influences the perception that customers forms in their minds about the store‚ the products‚ services and staff. . Managing store operations for a small retail business of any size or complexity from the neighbourhood grocer to the national retail chain is a challenging task .It requires integration among various functions within the store. When all the functions
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Impact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness‚ extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to an individual who is known to the public actors e.g
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Final Research Project On Impact of Shopper‚ Store and Situational Factors on Store Image‚ Satisfaction and Loyalty of Customers A Study on Westside Stores Submitted in partial fulfillment of the Post-Graduate Diploma in Management (PGDM) Programme Submitted by: Aniket Vanjre Atharva School of Business Malad- Mumbai Acknowledgment I hereby take this opportunity to thank Apeejay School of Management for providing me an opportunity to do a research project on Westside
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Client Recommendation Paper: Retain‚ Refer or Release BSHS 331 When seeing clients as human services professionals it is our job to make sure we are providing the client with all the care they need. If we are unable to provide the care that they need within our own facility we must provide them with the resources so that they can get the help that is required. It is not only our responsibility to our client but it is also our ethical obligation to outsource to a different agency if we
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