My favourite brand and it ’s brand image My favourite brand is Pepsi. Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers
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Summer Project Report Format (2013) K J Somaiya Institute of Management Studies & Research Mumbai Summer Project Report Format in nutshell | |Page/Section |Page No. | | |Cover Page |
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Study2: Pantaloons Retail India Limited Abstract: This case talks about Pantaloons Retail India Limited‚ a growing company in the still nascent apparel retail sector in India. The case has brief description of the Indian Retail industry and the changes happening in the industry with the development of smaller cities and towns and also about the customers changing behavior. The case then discusses about how Pantaloons have are capturing this market and the evolution of the Pantaloons store brands. About
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summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents 2 Model
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Lacoste: History and Brand Identity Created in 1930 by Rene Lacoste‚ a tennis player‚ the first knit wear short sleeved shirt has appeared in 1933. During the 18 first years of existence‚ the brand won’t extend his product line so much. For instance‚ the polo shirt will be distributed in a unique colour‚ the white. In 1951‚ Lacoste decided to launch three new colours: sky-blue‚ navy and red. This revolution underlines the first steps of the brand out of tennis courts‚ and premises of its diversification’s
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E n v i r o n m eannt d P l a n n i nAg ‚ 1 9 9 3 ‚v o l u m e2 5 ‚ p a g e s1 7 9 - 1 9 6 Chain image and store-choicemodeling: the effectsof income and race A S Fotheringham andAnalysis‚Departmentof Geography‚State University Information for Geographic Center National NY14261‚USA of NewYork.Buffalo‚ R Trew CA 94588‚USA Pleasanton‚ Boulevard‚ 5994West LasPositas Associates‚ Thompson 1 1 A p r i l 1 9 9 2 form in revised 1991 October 30 Received ; of the extentto which the Abstract.Addressedin
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“Healthy body image is not something you are going to learn from fashion magazines”~ Erin Heatherton. What is body image? It is how an individual perceives themselves and how others perceive them.There is a positive body image and there is a negative body image. Media promotes values and images that challenge our self perception/identity‚ and how we view the world. In response to this we buy into their value systems and worldviews that differ from our own beliefs. Media portrays images of women that
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Brand origin - How does it impact brand awareness and brand image Writers Julia Baeza Caroline Ånmo Supervisor Veronika Tarnovskaya Examiner Timurs Umans Julia Baeza Caroline Ånmo Abstract international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. Brand origin
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Here is something else that can help Businesses can improve their ability to attract‚ retain and improve productivity by applying the following five-step PRIDE process: P - Provide a Positive Working Environment R - Recognize‚ Reward and Reinforce the Right Behavior I - Involve and Engage D - Develop Skills and Potential E - Evaluate and Measure STEP 1--PROVIDE A POSITIVE WORKING ENVIRONMENT Jim Goodnight is the co-founder and President of SAS in Raleigh-Durham‚ NC. SAS is the largest software
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Group‚ is a leading I L of re s Indian opera of ator multiple retail form e mats. It is pr resent in bot the value and lifesty segment of the India th e yle an consum market. mer ats Leading Forma Future Group Pantaloon n R Retail (Indi ia) Pvt. Ltd. P Pantaloon c chain of fashion n outlets Big Bazaar B hypermarket cha h ain Food Bazaa F ar supermarket ch hain Central chain of mal lls K Key Facts s H Headquarte Mumba er: ai O Operating S Space: 16 million squ m uare
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