Consumer Perceptions of Store Brands Presented By: Chris Frimel Jeffrey Fox L. Renee Graves Dustin Huffman Introduction Consumer perception heavily influences consumption and spending behavior. As consumers search for ways to stretch their tight budgets‚ many factors motivate these behaviors. Such factors include loyalty‚ convenience‚ quality‚ quantity‚ usages‚ product placement‚ and many others. Of these factors‚ price‚ quality‚ and convenience are most sought after when consumers
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The influence of brand recognition on retail store image Stephen S. Porter and Cindy Claycomb A well-recognized and accepted brand image is one of the most valuable assets a firm possesses. Brand managers and manufacturers are concerned with managing brand equity and capitalizing on the value of a brand image (Aaker‚ 1991). A product or retail establishment has many associations which combine to form its total impression. Few would argue that consumers form impressions of brands‚ and that these
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------------------------------------------------- Mis system of pantaloonsPresentation Transcript * 1. MANAGEMENT INFORMATION SYSTEM Of PantaloonsGroup Members:-Chintan MansharamaniAnkit Chauhan * 2. About Pantaloons:- * 3. Categories of Product:-Serial no. Private Label Category1. Pantaloons trouser Men’s wear2. Bare Denim Jeans‚ knitwear‚ jackets & other accessories3. John Miller Shirts4. Shrishti Ladies Wear5. Scotsville Winter Wear6. Scotsville Ladies Western Wear7. Annabelle Ladies Western
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How to measure brand image: a reasoned review Luca Cian‚ Ross Business School‚ University of Michigan‚ USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered‚ including attitude scales‚ Q-Sort‚ Natural Grouping‚ Kelly Repertory Grid‚ Laddering‚ Benefit Chain‚ Projective Techniques‚ Brand Personality‚ and Brand Narration. Considering the number of tools presented‚
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THE SUMMER INTERNSHIP REPORT Customer Services in PANTALOONS In the partial fulfilment for the award of Post Graduate Program in Retail Management PLACE OF RESEARCH: GURGAON Submitted to: Mr. UMANG H. R. Submitted by: MEENA CHAUDHARY Batch-2008-10 ANSAL Institute of Management Sector -55 Gurgaon TABLE OF CONTENTS: Project Title……………………………………………1 Table of Contents……………………………………..2 Declaration…………………………………………….3 1 Summer Training Certificate………………………...4 Acknowledgement……………………………………
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Pantaloon is not just an organisation – it is an institution‚ a centre of learning & development. They believe that knowledge is the only weapon at their disposal and the quest for it is focused‚ systematic and unwavering. At Pantaloon‚ they take pride in challenging conventions and thinking out of the box‚ in travelling on the road less traveled. The corporate doctrine ‘Rewrite Rules‚ Retain Values’ is derived from this spirit. It was incorporated in 1987 with a focus on "Mens-wear Retailing"
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decisions. Brand preferred by the customers are largely based on certain factors which are important to them. These factors may change everyday depends upon the changes happening in the world around him. One factor which is important for one consumer need not be important for others The study is undertaken for Amana Toyota‚ a Toyota dealer in Calicut‚ in order to find out the Brand Preference of sedan cars and their service. It is to aim that to understand‚ the most preferred brand of sedan cars
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order to conduct proper research‚ it was important for our group to choose a field that the public was involved in. Our research topic was the sneaker market. After our topic was chosen‚ we had to choose three brands that we felt the general public have heard of and have purchased these sneakers. Our brands were Nike‚ Adidas and Puma. Once we had our brands‚ we had to discuss our objectives and from which company’s perspective were we conducting research for. We chose the brand Nike‚ as it has one
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INTRODUCTION Holicks a brand was established before 6 decades back in 1960. It is owned by GlaxoSmithKline consumer health care. It’s a malted milk hot drink. It was a substitute of “Milk” as Baby Food It acquired more than 50% market share in India milk beverage market. Initially Horlicks is claimed to promote sleep when consumed at bedtime. In India‚ It is popularly known as “mother’s Horlicks”. Some Facts •All Horlicks sold in India = 6 times length of Great wall of China •Taller‚ Stronger
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465‚ Brand Management course‚ we learnt the various aspects of marketing and the management of brands. Problem and Purpose We were assigned a project where we were asked to find out the brand image of private university business graduates; and more specifically‚ the brand image of North South University‚ its positioning and state any improvements if necessary. Scope and Limitations The main limitation of this project was the lack of time required to carry out the type of research this
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