Business Research Method Qualitative Research Assignment Research Problem: There has been an increase in the advertisement for Fairness cream for men. Several new brands have cropped up following the lead of Fair and Handsome from Emami‚ the House of Fair and Lovely‚ the most popular fairness. We now have Vaseline and Nivea running the race to capture the market of men who wish to have fairer skin. We wished to analyse how the youngsters of today perceive this cream for fairer men‚ which breaks
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"BUYING BEHAVIOUR TOWARDS FAIRNESS CREAMS" REVIEW OF LITERATURE & PROBLEM STATEMENT In the present era of competition the vary existence of any business depends upon its customer bank. Customer is the king in present business world. Gone are the days when producer or seller used to rule the business world. Today customer is the main pillar on which any business stands. Due to entry of the MNC’s there is cut throat competition in the market. They have already established in urban markets
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Brand Preference for Fairness Creams By Dr. L. Manivannan M.B.A.‚ M.Phil.‚ Ph.D. Reader Dept. of Corporate Secretaryship‚ Erode Arts College Erode. Tamilnadu & Mr. K.V. Kannan M.B.A.‚ M.F.T. Faculty School of Management‚ Sri Krishna College of Engineering & Technology Kuniamuthur P.O.‚ Sugunapuram‚ Coimbatore & Mr. Natrayan M.B.A. Annamalai University Chidambaram Abstract Fairness creams have become a vital product for the Indian FMCG companies in increasing their overall
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Cleopatra Beauty & Fairness Cream Executive summary Kohinoor group of industries is preparing to launch a new beauty and fairness cream name “Cleopatra beauty and fairness cream in a mature market. Despite the dominance of fair and lovely‚ Ponds and other establishes brand‚ we can compete because our offering combines exclusive features at a value added price .We have identified that there is a huge demand for quality beauty cream in both national
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is there a product in the Indian market which can make a women or man fairer in fewer days‚ we will find out by reviewing these fairness creams. Since nearly every product in the market claims to making you fair from Shahid Kapoor to John Abraham and from Katrina Kaif to Kajole selling Olay products. The market for beauty products is vast but the market for fairness creams I think occupies 90% of the space. Long from the days of Britisher’s have always loathed dark skin thinking the white is always
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PROJECT ON GARNIER FAIRNESS CREAM Prepared by Group 4 NOVEMBER‚ 16 ‚ 2012 1.0 INTRODUCTION Garnier is launched in India by L’Oreal. Garnier came in India with its Ultra Doux range of shampoos. Garnier is a part of L’Oreal for mass marketing in cosmetics industry. Cosmetics industry in today’s world comprises of face care‚ body care‚ hair care etc. Garnier light daily moisturiser for women and Garnier men powerlight intensive fairness moisturiser for men are its fairness creams. 2.0 NEEDS‚ WANTS
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Brand strategies :-Brand knowledge comprises of brand awareness and brand image contribute to establishing of customer based brand equity. The process is gradual and requires in-depth understanding of consumer mind. Connection between brand and consumer leads to long term partnership and loyalty. And‚ continued support to marketing efforts of the company. So when a company is trying to build up brand knowledge‚ Brand Positioning becomes very much relevant. For example‚ Apple and Windows both are
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Fairness essay Branner Grimsley The election of 1824 is a very interesting one because even though there were technically five different presidential candidates all running under the Democratic-Republican Party. The four most significant of the five candidates being Andrew Jackson‚ John Quincy Crawford‚ and Henry Clay. But the reason that this election is seen as being controversial is because no candidate got a high enough majority of the electoral colleges vote to count as them winning. This caused
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Have you been sexist towards men? Read on to find out. Sexism towards woman is certainly an issue‚ but many people don’t realize that there are many ways in which people are sexist towards men too. Men are forced to deal with sexism all the time‚ and it is harder to find help for men. Here are some of the ways in which men face sexism. For one‚ if a man and a woman both get arrested for the same crime‚ the male will almost always get the longer sentence. The court has been sexist this way for
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Research on: "Consumer preference and perception of Cadbury Chocolate with reference to other market players" By: To: Pooja Patel Chetna Makwana Roll No: 31 MBA (Sem-1) EXECUTIVE SUMMARY: The project title "Consumer preference and perception of Cadbury Chocolate with reference to other market players" deals mainly with the consumer behaviors. In this project I had done extensive market research regarding Cadbury Chocolate and its brands and some
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