A study of Frooti Frooti is India’s legendary and iconic mango drink. Launched in 1984‚ it has been around for almost three decades now. It was introduced as a really contemporary and youthful drink. Frooti brought Tetra Pak into India. This was the sprit that was conveyed throughout t each of the fruity advertisement over the years that it was cool to have a Frooti. Over the years Frooti was blessed with a lot of child and adolescent loyalists. But situation worsened over the years with increase
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Relaunch of Frooti-The ’Digen Verma’ Campaign “Our aim was to create hype around the product‚ so we introduced a mysterious character called ‘Digen Verma.’ As our target audience is the youth segment‚ we wanted to showcase their rebellious spirit through Digen Verma.” -Ram Sehgal‚ MD‚ Everest Integrated Communications. ’’Frooti has always been positioned as a drink for kids. Now‚ we want to position it as a drink for the youth‚ especially‚ the college-going teenagers. We therefore went in for
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Electronics | 19 | | 3.6 Marketing Strategies | 20 | | 3.7 Supply Chain at LG | 23 | | | | 4. | Chapter – 4 Literature Review | 24 | | 2.1 Terms And Concepts Used | 26 | | | | 5. | Chapter – 5 Research Methodology | 27 | | 3.1 Research Design | 28 | | 3.2 Data Collection Methods | 28 | | 3.3 Primary Data | 29 | | | | 6. | Chapter – 6 Data Analysis And Interpretations (using various charts and graphs) | 30 | | 4.1
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Brand : Frooti Company: Parle Agro foods Agency: Grey worldwide Frooti is the first tetrapak fruit juice in India. Launched in 1984‚ Frooti still holds a dominant position in the Rs300 crore tetrapak fruit juice (TFJ) market. Frooti over these years have carved out a niche for itself in the market. Frooti instantly caught the fancy of Indian consumer with its tetrapak and some smart campaigns. Initially the drink was positioned as a kids drink. The product was perceived as a healthy fruit
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Marketing Management Project Report September 2014 Title Page No. INDEX Executive Summary 3 History 4 Parle Agro Brands 4 Innovation at Parle Agro 6 Marketing for Frooti 7 Porters 5 force analysis 9 Frooti Aam Panna 11 Frooti Sugarfree 14 Financial Analysis 18 Sources of Information 18 Executive Summary Frooti is India’s legendary and iconic mango drink. It is the largest-selling mango flavored drink in India. It was launched in 1985 and it came in as a really contemporary and youthful
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Q1. Which is your favorite Mango Drink? a) Maaza b) Slice c) Frooti d) Other Q2. How frequently you have a Mango Drink? a) Daily b) 2-4 times a week c) 5-6 times a week d) Occasionally Q3. In which packaging do you prefer a mango drink?( either Maaza‚ Slice or Frooti) a) Glass Bottle b) PET bottle c) Tetra Pack d) Whichever is available Q4. Why do you prefer Maaza over Frooti? a) Real Mango experience/ Thickness of mango pulp b) High Visibility/ Trusted Brand c) Availability
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Real-Time Quote Enter Company or MF ------------------------------------------------- Top of Form Bottom of Form Hero MotoCorp Ltd. - Research Center 500182 HEROMOTOCO Group (A) BSE data View Tips Add to : Portfolio | Watchlist | Game (Rs crore) Ratios | Mar ’ 12 | Mar ’ 11 | Mar ’ 10 | Mar ’ 09 | Mar ’ 08 | Per share ratios | | | | | | Adjusted EPS (Rs) | 105.85 | 90.81 | 102.16 | 58.50 | 42.09 | Adjusted cash EPS (Rs) | 160.80 | 110.96 | 111.74 | 67.55
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1.CHAPTER ± I * Introduction *Scope of project *Objective of project 2. CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic]
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transnational giant with the past experience of having successfully launched leading soft drink brands like “Frooti‚ Apply‚ N-Joi and Bailley”. Today its brand portfolio consists of No. 1 brands like Frooti along with Apply‚ N-Joi and Bailley. Parle agro was the first to identify the dormant mango segment in India and launch India’s first national Mango drink - Frooti Mango. Today Frooti has an 85% market in the Fruit Drink segment. Today‚ the Parle Group turnover is over Rs.600 crore with group
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RESEARCH ON RESEARCH Justice ® Dr. Munir Ahmad Mughal Introduction Research is a field in every discipline of studies. What‚ why‚ when‚ where‚ who‚ whom‚ how and other queries or questions concerning it have been raised and answered in this paper. The object is to create inquisitiveness in the readers and to study critically and carefully this subject so that it may be useful and fruitful. What is research? Literally‚ research means to get certitude concerning anything after thorough
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