1. Introduction The report studies the market for the Axe range of Deodorants in India. Axe‚ a brand marketed by M/S. Hindustan Unilever Ltd. (HUL) in India‚ holds the market leader position in the nascent Indian deodorant industry. Though general information regarding market‚ image positioning etc. will cater to the complete Axe line of deodorants‚ product specifics will be restricted to the bodyspray segment alone. The report starts with an overview of the Indian market for Deodorants over the
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| 2011 | | SUBMITTED BY:AnuradhaGhosh 11PGHR11UrshilaThacker11PGHR57Gunjan Kumar11PGHR20PeeyushPasbola11PGHR37SidheshKamath11PGHR22TanujSrivastava11PGHR56 | [MARKETING PROJECT HINDUSTAN UNILEVER: AXE DEODORANT] | | EXECUTIVE SUMMARY Hindustan Unilever Limited(HUL) is India’s largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with
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David Steele 4-26-10 Final paper Axe Deodorant and Body Spray: A Marketing Study Axe deodorant is very well known. It is known just as much for its ads on TV that portrait it as a deodorant that guys use to attach women as it is for the deodorant itself. The smell seems to be well known to women; however‚ this particular paper will focus on the history of Axe and the deodorant market itself‚ as well as the marketing behind the product. Market The deodorant market in the United States is very
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References: Adidas. (n.d.). Action 3 intensive. Retrieved from http://adidas.coty.com/forwomen/en/product/deodorant-deo-spray-women-action-3-anti-perspirant-women-intensive Dove. (n.d.). Clear tone skin renew. Retrieved from http://www.dove.us/Products/Deodorant/Solids/Dove-Clear-Tone-Skin-Renew-Deodorant.aspx Secret. (n.d.). Outlast invisible solid. Retrieved from
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Basketball‚ baseball and golf - they are all great‚ but if you want something different‚ something pretty awesome‚ then try axe throwing! (THROW AN AXE HERE FOR EFFECT) Interesting‚ right? Well‚ if you want to give it a go‚ then check out BATL grounds Pickering. This place is impressive! They have around 7 sections or interiors and each section can accommodate more than a dozen axe throwers. That would mean they accept groups of people celebrating different events like birthdays‚ company team building
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That is the idea of “The AXE Effect” which implies that every last man could be the object of women’s desire by using this antiperspirant. Considering all this you can divine that there must be a convincing marketing concept behind it. And that’s why we decided to follow up with this special brand. AXE (or LYNX) is a brand of male grooming products‚ corresponding to the Anglo-Dutch cooperation “Unilever”. It is marketed towards young males aged between 12 and 29. The AXE brand found its way into
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INTERNATIONAL ADVERTISING ANALYSES AXE ANARCHY FOR HIM + FOR HER ‘ UNLEASH THE CHAOS ’ [pic] Lilian Bouw Junghyun Park Elaisa Telgt 3IBL2 1. Link to the advertisement http://www.youtube.com/watch?v=3nBaH3t5jss 2. Description of the advertisement The TV spot‚ “The chain”‚ show a world where lust causes men and women to take leave of their sense and the uproar that result. Along with a background music‚ ‘Can’t help falling in love with
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Research Topic This research will look at the link between employee satisfaction and work output in the Human Resource Management (HRM) movement. Research Background There are many theories and models such as Taylor’s Scientific Management‚ McGregor’s theory X and theory Y and Mayo’s Hawthorne studies‚ relating to work output and how and what can impact this. Between 1924 and 1932 Elton Mayo carried out a series of experiments known as the Hawthorne studies. Mayo and his team wanted to
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3. What is the objective of this campaign? ____________________P6 4. Describe the target audience in this campaign _______________P7 5. Is this advertisement a part of an integrated marketing communication action? If so‚ can you give me more details about this plan? ________________________________________P9 6. Analyze this communication actions using semiotics. __________P11 1. What is the context of the campaign? The global strategy of Axe Anarchy campaign
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Marketing Project : AXE I/ The situation analysis {draw:frame} The environment Axe was inspired by another Unilever’s brand‚ Impulse. Like Axe‚ Impulse was a fragranced deodorant body spray for women that promised wearers male attention. Thanks to Axe’ success in France‚ Unilever decided to launch the brand in other European countries from 1985. However‚ in United Kingdom‚ the brand was renamed Lynx. Then‚ Axe encountered the same success in Latin America but it was less important
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