On October 19‚ 2006 the Sony Corporation presented the world with their marketing campaign for the Sony Cybershot‚ a new digital camera. In the advertisement you see Michelle Wie‚ an up and coming Asian female golfer‚ sitting in a cross legged Zen like position on a golf green with a golf ball in one hand and a Cybershot camera in the other. Behind her is a sunray made of golf clubs‚ and there are hues of oranges and golds and reds that make up the color palate for this advertisement. Below her is
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CODE QUALITY EVALUATION METHODOLOGY USING THE ISO/IEC 9126 STANDARD Yiannis Kanellopoulos1‚ Panos Antonellis2‚ Dimitris Antoniou2‚ Christos Makris2‚ Vangelis Theodoridis2‚ Christos Tjortjis3‚4‚ and Nikos Tsirakis2 1 Software Improvement Group‚ Amsterdam‚ the Netherlands y.kanellopoulos@sig.nl 2 Dept. of Computer Engineering and Informatics‚ University Of Patras‚ Greece {adonel‚antonid‚makri‚theodori‚tsirakis}@ceid.upatras.gr 3 Dept. of Engineering Informatics and Telecoms‚ University
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simple reason why it has happened. This paper will discuss one of the highly publicized security breaches to happen in years‚ the Sony PlayStation Network & Qriocity music and video service that occurred early this year. There will be a discussion on the actual breach that occurred‚ what caused the breach and how this could have been prevented‚ and finally‚ how Sony plans to recover from this monumental loss of confidential data it caused its customers. On April 27‚ 2011 more than 70 million customers
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Sony Ericsson Background and Situation analysis Ever since the Japanese electronics company Sony and the Swedish telecom giant Ericsson came together to form Sony Ericsson‚ big things were expected in terms of technologically advanced wireless phones as well as improved sales and market shares. However‚ the first year passed with a lot of disappointment. Sony Ericsson’s already low market shares began to drop rapidly and the company was losing money. On the other hand‚ the much anticipated
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The Background and Methodology of Childhood Obesity HCS/465 January 16‚ 2014 The Background and Methodology of Childhood Obesity Abstract: Over the years childhood obesity has grown by more than 9 million‚ and this number is expected to grow by even more. Parents are not always heard‚ and often schools are not run the way they would prefer. In this article parents are given a voice and a chance to be heard on what they feel is important for their children’s health. In this article the
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CSR Activities in Electronic Industry Table of Contents Executive Summary……………………………………...………2 1. Introduction……………………………………………………2 2. CSR activities of Sony‚ Dell and Apple……………………….3 1. Employees………………………………………...…...……4 2. Environment ………………………………………………..5 3. Consumers…………………………………………………..6 3. Evaluation on CSR activities………………………………….6 3.1 Employees………………………………………………...6 3.2 Environment……………………………………...………7 3.3 Consumers ……………………………………………….8 4. Conclusion……………………………………………………
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Competitors Analysis Of SONY Electronics Industry The strategic competitors of Sony are LG‚ Samsung & Panasonic. Brief information about the competitor of Sony Electronics Corporation LG Electronics (Korea) is a multinational electronics company‚ the second-largest South Korean chaebol following Samsung headquartered in Yeouido‚ Seoul‚ South Korea. The company operates its business through four divisions: Mobile Communications‚ Home Entertainment‚ Home Appliances‚ and Air Conditioning & Energy
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Bona fide historical sources can be divided into two straightforward categories: written and oral. Written sources have always been more “consumed” by bookworms because whatever authentically‚ dated written documents can be re-interpreted by historians from exactly when they were written. Oral sources‚ on the other hand‚ lack an exact chronology. To even consider the amount of possible deviations which can occur over a single generation‚ implies that oral sources are slightly more capricious historical
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FORTUNE APRIL 4‚ 2005 "Inside the Shakeup at Sony‚": Sony replaces Nobuyuki Idei‚ its departing CEO with Sir Howard Stringer in 22 June 2005. The public previously had the impression that either Kunitake Ando (Idei ’s previous nomination) or Ken Kutaragi (Mr. Norio Ohga ’s favourite) would take over this position. Though Norio Ohga has given his title in 1999 to Nobuyuki Idei‚ he stills hold the title of Chairman and interferes with daily operation and influenced directors ’ board decision. Ohga
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[OIL ] METHODOLOGY AND SPECIFICATIONS GUIDE Asian Oil Products (Latest Update: April 2012) INTRODUCTION PLATTS ASSESSMENT METHODOLOGIES IN ASIA AND THE MIDDLE EAST Industry Standards: Quality specifications Typical Volume Loading time Location Reporting coverage Platts guidelines for Global Alert page 190 trading activity Timelines for Global Alert page 190 trading activity Fixed prices‚ floating prices and swaps Fixed price Premiums/Discounts Paper/Swaps The Spot Market Sample contracts
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