Introduction: In December 14‚ 1946 a great company came into origin which we know today as “AMUL”. The name has taken from the Sanskrit word “AMULYAM” which mean ‘priceless’. As per study we came to know that the name has been suggested by the quality control department of Amul in ‘Anand’. But‚ for some it seems that it is the acronym of the word ‘Amul’ as (Anand Milk Union Limited). During the late 40’s an awareness program took place in the Anand district of Gujarat by the farmers which took
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Amul Probiotic Ice-cream Part I: Concept Evaluation As per Market survey‚ most of the people are today becoming health and calorie conscious. Amul wanted to capture this health conscious market segment of ice cream consumers with the launch of its specially created Probiotic wellness ice cream. Essentially‚ it would not only convert non-consumers of ice cream into eaters but also increase frequency of ice cream eating. It expects to get 10 per cent additional growth only through the Probiotic
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Product Mix of Amul Himanshu Ahire 13 Dhiraj Kakati 05 Executive Full Time PGDM ( 2009-2010 ) Trimester 2 Symbiosis Institute of Management Studies Symbol of “AMUL”(Anand Milk Union Ltd.) is a ring of four hands‚ which are coordinated with each other. The actual meaning of this symbol is coordination of hand of Different People By Whom This Union is now at top. The first hand of Farmer‚ second hand of Processor‚ third hand of Marketer and fourth hand of Customer.It’s a joint efforts & productive
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story of Amul‚ which inspired ’Operation Flood’ and heralded the ’White Revolution’ in India. AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk
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AMUL- THE TASTE OF INDIA AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover:
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INTRODUCTION: Amul is an Indian dairy cooperative‚ based at Anand in the state of Gujarat‚ India. The co-operative is sometimes referred to as Anand Milk Union Limited. Formed in 1946‚ it is a brand managed by a cooperative body‚ the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by 3 million milk producers in Gujarat. Amul spurred India’s White Revolution‚ which made the country the world’s largest producer of milk and milk products. In the process Amul became
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A Synopsis on “logistic management and creation of market demand for amul’s fresh paneer ” (AT Gujarat Cooperative Milk Marketing Federation LTD.) SYNOPSIS INTRODUCTION: “consumer’s buying behaviour mapping with respect to Amul frozen products.” Without consumer behaviour’s understanding it makes gaining more customers difficult‚ Especially in today’s competitive world. It also helps when you want your customers to buy more from your business. Their buying behaviour is one of the elements
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Trading Standards LETTERS From our experience‚ consumers who write a formal complaint letter that clearly outlines their problem often achieve a satisfactory outcome at an early stage. One letter can be more effective and less costly than several phone calls. You can still contact the trader by telephone‚ but do remember to confirm important points in writing. IMPORTANT Always send your letter by Recorded Delivery and keep a copy These copies may be useful if you have to take your claim
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Study of various strategies and policies Followed by Amul ACKNOWLEDGEMENT “Experience is the best teacher” This is what we have been hearing from long but
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quality confidence in the minds of the customers. 3. It is aiming at rural segment‚ which covers a large area of loyal customers‚ which other companies had failed to do. 4. People are quite confident for the quality products provided by Amul. 5. Amul has its base in India with its butter and so can easily promote chocolates without fearing of loses. 6. The prices of chocolates of Nestles are comparatively cheap as compared to other companies. Weaknesses 1. There are various big players
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