"Rental Shop" Essays and Research Papers

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Sampa Video

Introduction: Sampa Video, Inc. was a local video rental store which maintained a large share of the movie rental market in Boston Massachusetts in the 90’s. The firm was looking to increase their base from those who visited the store to online ordering and delivery within the Boston area. They looked to increase their ability to grow by more than double the usual yearly growth rate for a five year span. By opening up the online and delivery service they hoped to increase their sales by 10% yearly...

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Netflix Case Study

in 1999. Up until then, the market of video rentals had never heard of a ‘no late fee’ when a rented video wasn’t returned by the due date. This began an industry shift, changing the game of movie rentals from ‘reel’ to ‘real’ and Netflix allowed its customers to view the rented movie at the leisure of the renter paying only a flat rate per month. As the article stated, founder Reed Hastings, had to pay a $40 late fee for a Blockbuster movie rental. Even in 2014, a newly released cinema DVD costs...

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Netflix Marketing

Marketing Goals and Objectives Entering and transforming the video rental industry was a large undertaking for the start-up company. The first marketing objective the company undertook was the process of building a brand. Netflix’s identity was crucial to future growth and success. Without a strong brand, competitors with deep pockets could have easily duplicated the company’s business model. Secondly, leveraging technology was critical to establishing the business and infrastructure growth. The...

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Mis Paper on Movie Industry

One hotly contested and highly competitive industry is the movie rental business.  You can rent videos from local video rental stores, you can order pay-per-view from the comfort of your own home, and you can rent videos from the Web at such sites as NetFlix.  Using Porter's Five Forces Model, evaluate the relative attractiveness of entering the movie rental business.  Is buyer power low or high?  Is supplier power low or high?  Which substitute products and services are perceived as threats?  Can...

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Netflix

1.
S
Netflix;
pioneered
online
DVD
rentals
(instead
VHS,
stores);
want
to
enter
online
 VOD.
1997
foundation.
2007
new
announcement.
 ‐
VOD:
temporary
low‐priced
downloads.
 
 1.
C
Different
paths
to
chose
with
merits;
However
not
chosen.
 ­
pricing
/
subcription
model
 ­
shift
in
merchandising
(recommendation)
system
 ­
broad
recommendations
instead
focused
on
rental
DVD??
 ­
agremeent
with
studies
(more
costs,
higher
satisfaction)??
 ­
distrbution
of
independent
films
via
subsidiary
 OR
 >Comp...

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Blockbuster - Economic, Social, and Political Trends

Dallas TX, the company was founded in 1985 and currently has approximately 8000 stores throughout Americas, Europe, Australia, and Asia. “As the home entertainment industry has evolved, so too has Blockbuster. While growing its share of the store-based rental business continues as a company focus, Blockbuster is no longer just a chain of video stores. It is an online as well as in-store retailer, and becoming more integrated every day” (Blockbuster Corporate, 2008). The economic, social, and political...

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a day in the life of frederic godé

customers’ homes and to invest in customer loyalty and CRM solutions Question 4 Which of Netflix’s current competencies can it best leverage as a competitive advantage in VOD? Which might be liabilities (refer to the comparing value drivers in the Video Rental Market) Netflix has three core competencies to succeed in VOD market which are wide selection, brand equity and customer relationships and recommendation tool and customer knowledge. However, there are weaknesses for Netflix in moving toward VOD...

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MKT640 – A Managerial Approach to Marketing

legal and ethical implications and how they were handled. The companies being discussed in this paper are Red Box and eHarmony.   Understanding a Successful Launch Introduction These two companies discussed in this paper are Red Box movie DVD rental, and eHarmony online dating service. It will be it is important to understand these challenges in today global economy these two strong successful companies endured. Understanding these challenges can teach what is examined in launching new products...

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Netflix vs Blockbuster Business Model

existing category. So with that said what is Netflix and blockbuster business model? Blockbuster business model back in the early 2000 was to pay –per-rental. Blockbuster’s customer were frustrated by late fees and not being able to find their movie of choice when they wanted it. Blockbuster’s brick and mortar business model was the onlu video rental chain that could offer the prodict that customers wanted. Its biggest strength was their sheer size. However, with customers busier lifestyles, demand...

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Netflix Study Case

As we all know Netflix is known as one of the largest online providers of movie rentals today with a wide array of selections and almost 7 million subscribers and has become very successful in the movie rental industry over the years. 1.As stated in the case study because of the U.S copyright law requires streaming rights to be purchased from TV and movie studios before being downloaded. Netflix needs to find a way that can benefit both them and the studios in order to better suite their needs...

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