Renova Toilet Paper Renova has established itself as a global organization in the disposable paper industry with about 600 workers and posting sales of 104 million euros in 2005 specially within Portuguese‚ Spanish‚ French and central European markets. As a global market‚ the tissue one is dominated by strong companies as Procter and Gamble and Kimberly-Clark‚ two giants big enough to destroy any intention to survive unless Renova is able to overcome with a differentiation strategy. My analysis
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Renova Marketing Plan Table of Contents 1. Executive Summary 3 2. Introduction & Background 4 3. External Market Analysis 5 Customer Analysis 5 Target Market‚ Location‚ Size and disposable Income 9 Competitor Analysis 9 Trends‚ Growth & Size 10 Macro Environment Factors 10 Market Position 11 Market Analysis 12 4. Internal Analysis 13 Current target market 13 Positioning 13 Competitive advantage 13 Financial performance 13 Past & Current Strategies
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* Expand into new markets‚ such as Brazil‚ in the next 15 years * Grow the business in current markets: 1) increase the worldwide market share in the tissue industry to 10% in the next 10 years 2) increase the market share in the toilet paper market in Portugal to 50% in the next 10 years * decrease in 15% the environmental impact‚ in the next 10 years * Focus on innovation: launch 15 new product categories in each line of production in the next 10 years Critical success
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The modern day toilet has been an innovation that has cleaned up the world’s sanitary problems since the late 1800s when it was created. Imagine what life would be like without the use of the toilet? Think about an average person in the American society lasting a lifetime without one? Well luckily thanks to the invention of the toilet‚ most people in the world do not have to worry about living in unsanitary conditions without one. The invention of the toilet has helped change the ways of the
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The Renova Case Team 5‚ Section C Bernardino Colonna‚ Rishi Shroff‚ Gianfranco Capobianco‚ Melissa Barnett &ShuLiYeh 1) Which are the key factors that consumers consider when purchasing toilet paper? The key factors considered by consumers when purchasing toilet paper are quality and price. In fact‚ the toilet paper industry in Western Europe is segmented based on these two key factors. In the Portuguese toilet paper market‚ 60% of customers find price the most important attribute when buying
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Toilet paper also known as lavatory paper‚ toilet tissue‚ bathroom tissue‚ and my personal favorite the loo roll‚ which is a soft and gentle tissue used to clean human fecal matter. This soft gentle tissue paper has an immense impact on our society‚ and the advantages of toilet paper are limitless. Not many toilet tissue users pay attention to the proper installation methods of toilet paper‚ they just take it for granted by throwing it all together in a matter of seconds with out realizing the proper
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Everyday Icons– The Design Of The Ordinary We use them everyday but never know who‚ why and when was the object invented. And thus I researched about toilet paper‚ which is an everyday object in everybody’s life. After doing my research I realized that I had never ever thought about the objects I use everyday. I observed that the objects we use everyday are so effective. Out of my everyday objects I felt that tissue paper is generally he most important thing I use everyday. And today I can’t even
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Toilet Training Many parents have questions about when the right time is‚ and what the best approaches are in order to toilet train their little ones. The truth however‚ is that every child is different. All the answers to the many questions just depend on what methods work best for the child at hand‚ however there are a few things for parents to keep in mind. When parents toilet train their children it is important for them to know if their child is ready‚ maintain patience‚ provide
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A toilet is a sanitation fixture used primarily for the disposal of human excrement and urine‚ often found in a small room referred to as a toilet/bathroom/lavatory. Flush toilets‚ which are common in many parts of the world‚ may be connected to a nearby septic tank or more commonly in urban areas via "large" (3–6 inches‚ 7.6–15 cm) sewer pipe connected to asewerage pipe system. The water and waste from many different sources is piped in large pipes to a more distant sewage treatment plant. Chemical
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Persuasive Paper Toilet paper is a material item that most people use. This paper has a big impact on our society. Not many people pay attention to how they put their paper on they just sort of throw it all together in a matter of seconds. One day I noticed that my paper was harder to get than normal‚ then I noticed that the beginning of the paper was hanging from the back of the roll instead of laying on it or hanging over the front. This startled me‚ I did not realize until then that you can put
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