was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚ and the company’s products were distributed across more than
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Apart of a Community? What is a community? A community is a group of people who have similar characteristics in common. They provide is with a sense of stability‚ they serve our needs‚ and they also accept us for who we are. When most people think of a community they automatically think about the neighborhood‚ town or city they live in‚ or the religious group they are apart of. No one really thinks about the people who are involved in high-risk behaviors as being apart of a community. Groups engaging
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Architectural Firm: CS STUDIO Year of implementation: 1996-1999 Client/ Organisation: Langa community‚ Western Cape Reason: Community empowerment What is the balance of power? During 1996 the Langa Development Forum asked CS Studio to work on a Cultural Centre to create a space for community and culture upliftment. Firstly‚ house hold surveys were undertaken to establish the needs of the community‚ workshops were then held with various local organisations of Langa‚ this was taken to large
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Definition of Community: (Sarason) “a readily available‚ mutually supportive networkd of relationships on which one could depend Definition of Psychological Sense of Community (Sarason) perception of similarity to others acknowledge interdependence with other… Types of Community: 1. Locality-Based Community * Includes city blocks‚ neighbors‚ small towns… * Interpersonal ties based on geographic proximity exist between members * Individuals identify themselves by their locality
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Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation
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Community Planning‚ Disaster Risk Management and Community-based Resource Management (FINAL PAPER) Bernabe‚ Jan Michael Busilan ‚ Yula Carillo‚ Jackylene Garcia‚ Benjamin Go‚ Lindsley Hayuhay‚ Ever I Nessa Community -based coastal Resource Management (CBCRM) Community -based coastal Resource Management (CBCRM) is an all-inclusive practice or strategy that involves the active involvement and participation of people or the community as a whole in the management process of
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A brand is a “name‚ term‚ design‚ symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Proper branding can result in higher sales of not only one product but on other products associated with that brand. Brand is the personality that identifies a product‚ service or company and how it relates to key customers‚ staffs‚ partners‚ investors etc. People engaged in branding seek to develop the expectations behind the brand experience
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enessBRAND AWARNESS OF MAHINDRA XYLO IN AN AROUND SILIGURI FROM KHOKAN MOTORS SUBMITTED ON PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION PREPARED BY NAME: PRAMIT CHHETRI ROLL NO: 75/BBA/067149 DATE: EXTERNAL GUIDE (ARCHANA DIAZ) SUBMITED TO 05-06-2010 INTERNAL GUIDE (SUVAMAY BHOWMICK) INFORMATION TECHNOLOGY CENTRE UNIVERSITY OF NORTH BENGAL DARJEELING: 734013 DECLARATION I do hereby declare that this project is submitted by me for partial fulfilment of the Bachelor of
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Yum brands‚ a franchise business has been a successful company thus far. By putting the focus on a global aspect of business‚ Yum brands continue to enter into the global market world‚ and introduce country’s to the franchise. Yum Brand has four key growth strategies that has made this company successful in the global market. The first key strategy is to build leading brands in China. In 2012 Yum Brands had 889 new restaurants opened. As stated by David Novak‚ “ Our single biggest advantage
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Research Paper “Brand recall of car manufacturing companies (in India)” INTRODUCTION While automobiles were introduced to India in the late 1890 ’s‚ the manufacturing industry only took off after independence in 1947. The protectionist economic policies of the government gave rise in the 1950 ’s to the Hindustan Motors Ambassador‚ which is still ubiquitous in the roads and highways of India. Hindustan Motors and a few smaller manufacturers such as Premier Automobiles‚ TATA Motors‚ Bajaj
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