quai Georges Gorse – 92109 Boulogne Billancourt Cedex Tel.: + 33 (0)1 76 84 64 69 Sites : www.renault.com & www.media.renault.com Renault - Direction de la communication / Corporate Communications November 4‚ 2010 THE SUPPLY CHAIN‚ A VITAL COMPONENT IN RENAULT PERFORMANCE The purpose of the supply chain is to deliver vehicles to each customer‚ respecting Renault quality standards‚ on time and at the best price. It sequences the movement of parts from suppliers to plants and the movement of
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1.1.1. Renault Figure 3.3. Dacia-Renault timeline Dacia was established with Renault as a Joint Venture in 1966. It is situated near Pitesti‚ in a small town called Mioveni. The first car came out under the licence of Renault in 1968. Ten years later Renault withdrew from the JV and Dacia continued producing without any western partners. For almost 30 years‚ Dacia was producing the famous model Dacia 1300 under the so-called licence of R12 and after 1978 the vehicles sill resembled to this model
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Renault-Nissan: A Marriage of Desperation Turned Success Story Within both Renault and Nissan‚ there were significant issues facing the firms. Renault‚ a one time ‘losers league’ member‚ was able to turn itself into a $1.65 billion company. A distinctively French and European car maker‚ Renault had never run a global operation. At one point‚ the company sold no cars in the United States and only 2‚476 units in Japan‚ the world’s two largest automotive markets. Nissan‚ on the other hand‚ was basically
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Case study report: Carlos Ghosn: Multicultural Leader as CEO of Nissan and Renault Written by Syeda (Alaina) Irfan- 15180 Introduction Think of a company with losses worth $5.5 Billion‚ debts of $19 Billion‚ poor product portfolio‚ rapidly decreasing market share and diminishing brand value. Now ask yourself would you invest in such a company? The obvious answer is probably not but would you re consider had you known that in 3-5 years time the company would be the third largest automaker in
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NISSAN COGENT CASE STUDY CONTENTS Page number 1. AIM 3 2. INTRODUCTION 3 3.1. Supply Chain 3. NISSAN-An Overview 4 4.2. Mission 4 4.3. SWOT analysis. 4 4. Evolution of COGENT 5 5. COMPARATIVE CASE STUDY 7-8 6.4. Toyota 7 6.5. Nissan 8 6.6. Honda 8 6. CONCLUSION
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When looking at the quality problems in dealing with this case through a Total Quality Management (TQM) style‚ one can see that there was a lack of high quality in both goods and services. The first problems arose with the quality of the Nissan. Sam‚ the writer of the letter in the case started out with the original problem that dealt with some rusting found in a few areas of the car. After taking it to a Nissan body shop to fix the problem‚ Sam was faced with even more problems with the inside light
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Ghosn’s philosophy of change leadership was already developed at Michelin based on three principles: “assume nothing (find answers within the company); work fast; and earn trust and respect with strong results.” He diagnosed the complications that Nissan had as internal. His initial analysis was that the “company culture emphasized narrow‚ functionality based thinking at the expense of a larger strategic view.” Based on this analysis he formed cross functional teams bringing executives from all statuses
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Fundamentals of Marketing: Case Study Assignment - NISSAN Introduction Established in 1933‚ Nissan Motor Co.‚ Ltd. was a pioneer in the manufacturing of automobiles. Nearly 70 years later‚ Nissan has become one of the world’s leading automakers‚ with annual production of 2.4 million units‚ which represented 4.9 percent of the global market. Domestically‚ the company sells 774‚000 vehicles on an annual basis‚ placing it second behind Toyota Motor Corporation. About 35 percent of Nissan’s vehicles
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1. Demographics and Psychographics for the Bajaj-Renault-Nissan low cost car To map the consumer profile and exact segmentation‚ Demographic and Psychographic characteristics have to be considered: (for the Bajaj-Renault-Nissan low cost car) Demographic characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house
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CASE: SM-189 DATE: 06/16/11 NISSAN’S ELECTRIC VEHICLE STRATEGY IN 2011: LEADING THE WAY TOWARD ZERO-EMISSION You can’t ignore that zero-emission vehicles are the wave of the future. Carlos Ghosn‚ president and CEO of Renault-Nissan Alliance‚ January 12‚ 2010 INTRODUCTION It had been five months since Nissan sold its first all-electric vehicle‚ the Nissan LEAF‚ in Redwood City‚ California. Carlos Ghosn‚ president and CEO of both Nissan and its Alliance partner Renault‚ was betting big on zero-emission
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